Zoplo App

A bold new website for a bold new voice in Gen Z polling

Zoplo is like TikTok, but for opinions...

An addictive polling app where Gen Z users sound off on everything from pop culture to politics. With thousands of users and millions of votes, the app had taken off. But the website? Not so much.

Founder Tom Cullen approached me after a period of rapid growth with one goal: to redesign Zoplo’s site so it felt quintessentially Gen Z.

It needed to look fresh, fun, and credible. Something that would stand out to potential investors and collaborators, even if the app’s user base didn’t typically visit the site.

A strategy to approach diverse goals

From the start, Tom made it clear: this had to be more than just a landing page. The new website needed to:

• Feel bold, entertaining, and unmistakably Gen Z (think: gradients, emojis, social proof)
• Give the brand credibility at a glance, especially for potential B2B clients and media
• Highlight features like the Hall of Fame, brand ambassador programme, and insights blog
• Show the faces behind the opinions, using street interviews and app screenshots
• Feel cohesive with the app design while being even more polished

Outcome

We kept the design mobile-friendly (obviously), punchy, and full of life. All while layering in movement, humour, and human voices throughout.

Every page was built in Webflow, giving Tom the flexibility to grow the site alongside the app. From the animated homepage hero to sections like “Gen Z are...” with playful rotating copy, every detail helped Zoplo communicate what it stands for: real opinions, real people, and a whole lot of fun.