Does your website reflect your brand and build trust as much as your words do?
Copywriters and copywriting agencies, get your free New Moon Audit to learn how your website is dimming your shine in just 20 minutes. This is an easy first step towards a strategy-driven website you’re proud of.
Get a 20-minute video audit of your website straight to your inbox. It covers strengths, weaknesses and actionable tips to improve conversions, carbon footprint, and design and helps you decide between a revamp or a new, strategy-driven site.
Ambitious and proud copywriters:
Your copy is great, no doubt, it's what you do! But words and design work in tandem—you need a website that looks great and converts visitors into customers. Your website should be a trust-building sales tool that authentically reflects your copywriting business and connects with ideal clients.
You want a bold, purposeful website you’re proud to share with the world. A website that inspires like your words inspire. A website that shines like your words shine. That way, when prospects are keen on your writing services, you can confidently point them towards it — and confidently grow your copywriting business.
You’re a brilliant leader in the copywriting space. A force that shines. A Luminary.
But on your current website? Maybe not as much.
With a little help designing a website that truly reflects your words and your brand, imagine how bright you’d be (spoiler: you’d be veritably blinding).
With a solid website strategy, you’re now leveraging all your touchpoints to get steady traffic to your site.
With a site that perfectly reflects your copy and language, your visitors understand you and your best foot is always forward.
Your website is now your hardest worker. It’s converting visitors into leads without you lifting a finger.
Now that you have a website that pre-emptively answers your customers’ questions, you’re saving time every day.
You’re no longer embarrassed to point people towards your copywriting website. In fact, you’re excited to share it with the world.
Now that you have a snappy modern website that isn’t holding your copywriting business back, there’s really no limit to your growth.
Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.
I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.
Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.
We’re Lumin, a strategic web design and development business based in the lovely, vibrant city of Brighton and run by Lucian Chevallier.
You’re already brilliant. Our job is to reflect your brilliance to the world with a purpose-driven website that is as exciting as the words you carefully craft.
Here’s how we do that:
We’ve laid out our services in a simple decision tree , allowing you to a) choose the best solution and b) approach your project in clear-cut steps. The takeaway? No hidden costs, more digestible payments, and more confidence in your investment.
Does your website reflect your brand and build trust — or is it costing you business? Delivered in a 20-minute Loom video, the New Moon Audit will show you exactly where your website is dimming your shine. It’s an easy first step and will help you decide between building a new site or revamping your existing one. If you’re already 100% sure about this decision, you’re welcome to skip the Audit, but it is totally free and packed with quick fixes and valuable insights.
Select an option to view the next step in your path
I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.
Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.
Lucian created a visually stunning, user-friendly photography website that perfectly showcases my work. The clean design highlights my images, while the intuitive gallery makes browsing effortless. It's seamless across devices, fast, and secure. I’ve received many compliments on both the design and functionality. Plus, updating my site with new media is so easy now.
Outdoor, nature and adventure-inspired web design, development and strategy for a copywriting and brand voice microagency.
Streamlined operations and boosted memberships for one of the biggest Jiu-Jitsu franchises in the world using engaging and on-brand design, strong CTAs, and SEO.
Highly functional website build and complex CMS set up to help a purpose-driven social enterprise fighting modern slavery create a larger impact with further reach.
Lead generation and blog website designed and built for a sustainability-focused and purpose-driven business consultant seeking to make lasting positive change and help businesses grow.
A lighthearted and playful calling point to build hype and interest around an upcoming card game all about healthy eating and angry veg to improve people's health and wellbeing.
A showcase of photography portfolios and filmmaking projects for an award-winning, global photographer.
Portfolio and services for a film production company inspired by the natural world, outdoors, human beings and incredible stories.
A life and confidence coach who helps people overcome self-doubt, anxiety, and low motivation, helped by a professional online presence that drives leads and grows their mailing list.
If you decide to have a new site built with us after your free website audit, if it's been live for 3 months and you aren’t satisfied with your progress towards your goals, let us know and we’ll offer a performance review for free.
First, we’ll discuss how your website isn’t meeting your expectations. Then we’ll take a look at the analytics and create an action plan to get back on track. We’ll even implement any minor changes for free.
Marketing can be a process of trial and error. But don’t worry; we won’t build you a website and then pull an Irish Goodbye. You've got the words covered, we'll cover the website—ensuring it's beautiful, high-converting and grows alongside you.
If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.
If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.
The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.
We will run you through a strategy process first before just giving you a cookie-cutter solution of what you "should" include. However, a copywriter's website might include case studies, services offered, client testimonials, an about page, and contact information. Having a blog is also a great way to showcase your writing style and expertise.
If you’re keen to get an eco website and marketing strategy right away, that’s fantastic; we love your energy. However, we’ll still need to begin with a Crescent Moon Discovery Session to learn about your business and goals and make sure our solution is the best one for you. After that, though, we can create a custom proposal for your website build (with our Half Moon Strategy Creation included in the quote).
If you're only after web design, development and copywriting, we can help with that too. We'll need to chat first though.
We work with outdoor, wellness and sustainable brands. Any businesses inspired by or directly involved in anything outdoor-, nature-, natural health-, or fitness-related. As well as any conscious, planet-positive, or eco businesses. You know who you are, but, here are some examples:
If you fall outside of these categories, but see yourself as "purpose-driven" and you’re looking for a bold website that authentically captures your brand and converts browsers into buyers, we might be able to help you too.
Not all sites are made equal. Professional websites can cost anywhere from £1,000 up to £10,000, and beyond. The cost completely depends on the size, complexity, and quality of the site.
If you want a beautiful, compelling website that helps you stand tall in the market and drives your business towards its goals, it needs to sit at the centre of a website strategy. Building a strategy-backed website like this bumps up your costs a bit, but it will increase your ROI massively because your site will actually get traffic and convert. For high-quality, strategy-driven website design and development, our prices start at £2,450.
Yes! Through our Lumin Pack — our network of trusted, talented marketers and business consultants — we can craft copy that communicates the value of your offer to your ideal customer clearly and concisely, with a focus on the problems you solve. That way, you can show your prospects you understand them, and earn their trust and loyalty. If you’re interested, we can discuss professional copywriting during the Crescent Moon Discovery Session, as well as any other additional services like brand design, content writing and marketing.
Optimising your website for search engines (mostly Google) can be a great way to improve your site’s visibility and get more traffic. However, it’s just one of the many ways in which you can get more eyeballs on your site — and by default, our web design and development focuses on the more technical aspects of SEO, as opposed to content SEO.
This alone will increase Google’s love for your site, but if we add professional copywriting to the project, we can weave SEO keywords into the copy, further increasing the likelihood that Google will put your website in front of browsers when they search for something related to your product, service, or brand. Plus, our Growth and Support plans include quarterly SEO audits and keyword research.
We build websites in Webflow, ensuring they’re fast, scalable, carbon-optimised, SEO-friendly, responsive, and backed by enterprise-level infrastructure. Compared to websites created from the ground up with custom code, Webflow sites cost less to create and typically offer easier editing for you.
Our super eco-friendly builds, on the other hand, are built using custom code and a headless CMS, usually a combo of Astro and Sanity. This results in what’s known as a statically generated site, which, as a more lightweight solution, has an even lower carbon footprint. These sites are often a little faster, too — but more expensive than our Webflow builds.
For web design and strategy, yes. For web development, it depends.
However, on the whole, we try to work on full new website builds, as it allows complete flexibility to implement our strategy from scratch.
Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.
Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!
Lucian is a fantastic person to deal with, which along with his design and development skills, makes the experience that much better. Lucian was able to understand what I wanted quickly and he completed the development within Webflow perfectly. If you're reading this you can be sure you won't regret working with him.
