We work with organisations, from green tech startups to established non-profits, whose websites don't reflect the quality of their work. That's the gap we close.
Not sure where to start? Book a New Moon Website Audit
From growing memberships to increasing conversions to building credibility: your website will look top-class, focus on your users, and deliver impact.
A strategic, low-carbon website revamp for the green-infrastructure leaders. The redesign yielded a 3x higher conversion rate, 2x higher Google Search position and 86% lower homepage carbon footprint.
A low-carbon website redesign that modernised FWA’s digital presence. Better user experience, a gated members’ area, massively improved accessibility scores, and a 79% lower carbon footprint.
A renewed, optimised website build resulting in a 40% traffic increase, 190 monthly downloads, and a 74% reduction in per-page carbon emissions, improving visibility and amplifying their impact.
A full rebuild for the UK's fastest-growing premium baby food brand. Cut homepage carbon by 85%, increased brand credibility, and created a cleaner, faster experience that helps parents feel confident finding what they need.
A fast, low-carbon website designed to align with sustainability values while reflecting nature’s energy and adventure, increasing industry confidence and user engagement. Completed for a copywriting and brand voice micro agency.
Jeni’s new website aligns with her brand style, values, and mission while freeing her time from DIY design. It captures newsletter sign-ups and strengthens her thought leadership in the impact and sustainability space.
A low-carbon, high-impact website made for a Google Ads training and management consultancy. Complete with interactivity and animation to resemble their fun, engaging teaching style.
A sleek, strategy-led concept for a garden design studio, balancing structured planning with natural growth. Designed to showcase expertise, attract clients, and inspire outdoor transformations.
Purpose-led and planet-positive brands:
A beautiful website is great. But looks alone won't cut it. You need one that builds trust, converts the right visitors, and works hard while you focus on what you're actually there to do.
Your organisation has evolved. That site you launched a few years back (or maybe more like 10 years ago?) made sense at the time. Now it's costing you credibility every time someone looks you up.
Traffic means nothing if no one converts. That's why we build fordelightful user experiences and lead gen, while incorporating SEO and automation, so the right people find you, and your website works hard 24/7.
A website that reflects your values and style lets visitors trust and understand you. But it works two ways. You wanta site you can manage. One that doesn't require a developer for every small change, or a prayer every time something needs updating.
Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.
I’m so thrilled with our new Future Water website. It looks incredible, it's clean, professional, and easy to navigate. The members’ area adds real value for our community, and the whole process with Lumin was smooth, collaborative, and on time. Lucian made everything feel effortless and brought our vision to life beautifully. The final result is beyond what I could have imagined!
I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.
I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.
Lucian's consultation was invaluable for optimising my eco-friendly sports and sustainability website. He helped me compress images, reduce page weight and boost my Website Carbon Calculator score from D to A. He also suggested practical changes like clearer CTAs, streamlined services, and a refined homepage. Thanks to Lucian's guidance, my website is more user-friendly with a lower carbon footprint!
We’re Lumin, a strategy-first, sustainable web design studio based in Brighton, working globally to amplify purpose-driven organisations.
Run by Lucian Chevallier
with a mission to close the credibility gap for those doing serious, impactful work, but with a website that doesn't show it.
You’re already brilliant. Our job is to reflect that to the world with a low-carbon, purpose-driven online presence.
Your website should fuel your growth, not hold you back. Whether you need a new site, a strategy to improve what you have, or free insights to guide you – we can help.
Strategy-led, low-carbon websites that build trust and drive conversions. Whether you need a brand-new site, a full strategic redesign, or just a visual refresh, we create sites that reflect your mission and grow with you.
Explore web design and development
Get your questions answered, get a plan. Find clarity with 1:1 consultations, website strategy and roadmaps.
Consulting and strategy
Get practical tools, a free website audit, and expert guidance to help you improve your site on your own.
Get free resourcesLucian took the time to properly understand Viritopia to build a website that actually works for us. Enquiries are up over 70%, our average Google search position has halved, and we’re increasingly recognised as the team behind Eden New Bailey. We've stayed on his top-tier Luminary support plan for almost a year since launch, covering our day-to-day SEO, development, and help from his copywriter, Rachel – it's been invaluable for our small marketing team.
The new website has transformed the level of engagement. Time spent on the website increased by over 50%, and we are consistently hitting our stretch targets for monthly membership growth. We are now often book multiple calls each week. You have done a brilliant job turning it around; It's amazing to have such a sleek package to present to members, prospects, and industry experts.
Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.
Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.
One of the largest website projects I've worked on — yet somehow the smoothest. Lucian is genuinely strategy-driven. He documents audits, buyer journeys, competitor analyses, and personas before touching the sitemap. This gave me a running start as copywriter. His Notion system kept us organised, and working in parallel in Figma meant content and design worked together flawlessly. I can't imagine doing a project at this scale without him!
If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.
If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.
The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.
Our process is strategy-led and tailored to your needs. We often start with a free New Moon Audit to assess your website. From there, choose between a new website build, a full redesign, or consulting support.
For new websites, we follow a clear four-phase process, covering strategy, foundations, design & development, and launch. If you need improvements, we offer consultations and audits to optimise your existing site. Our approach ensures clarity, measurable results, and ongoing support to help your website evolve with your business.
We work with purpose-driven organisations doing meaningful work. Typically in climate, sustainability, green tech, conservation, wellness, or the social impact space.
Think green infrastructure companies, trade associations, membership bodies, nonprofits, social enterprises, and mission-led B2B brands.
If your organisation is making a positive difference and your website isn't keeping up, we're probably a good fit. The best way to find out is to grab a free New Moon Audit.
Not all sites are made equal. Professional websites can cost anywhere from £2,000 up to £20,000, and beyond. The cost completely depends on the size, complexity, and quality of the site.
If you want a beautiful, compelling website that helps you stand tall in the market and drives your business towards its goals, it needs to sit at the centre of a website strategy.
Building a strategy-backed website like this bumps up your costs a bit, but it will increase your ROI massively because your site will actually get traffic and convert.
We have starter sites from £1,450, but for full, strategy-driven website design and development, our prices range from around £4,500 up to £10,000-20,000 for very large builds. It really depends on your goals, needs and scale.
Note: We offer discounts up to 25% and even pro-bono websites every year for charities and non-profits with low budgets. Contact us and ask about our Lumin Impact Projects.
Yes! Through our Lumin Pack: our network of trusted, talented marketers and business consultants.
We can craft copy that communicates the value of your offer to your ideal customer clearly and concisely, with a focus on the problems you solve. That way, you can show your prospects you understand them, and earn their trust and loyalty.
If you’re interested, we can discuss professional copywriting during a consultation, as well as any other additional services like brand design, content writing and marketing.
Yes, our web design and development focuses on the technical aspects of SEO and AEO to give you a strong base.
Plus, our focus on high quality, well structured and readable builds alone will increase Google’s love for your site.
If we add professional copywriting to the project, we can weave SEO keywords and AEO framing into the copy, further increasing the likelihood that Google will put your website in front of browsers.
Optimising your website for search engines can be a great way to improve your site’s visibility and get more traffic, but it takes ongoing work. Our Growth and Support plans include regular SEO/AEO activities and content writing based on real site data to keep those rankings climbing.
Most of our builds use Webflow. It's fast, scalable, SEO-friendly, and carbon-optimised, with enterprise-level infrastructure under the hood. It also means you get a site that's genuinely easy to manage and update yourself without needing a developer every time.
For a few edge cases, where clients want to go even further on the sustainability front, we also build with Astro and Sanity. A custom-coded, statically generated setup with an even lower carbon footprint and better loading performance. These builds cost a little more, but they're about as eco-friendly as a website gets.
For web design and strategy, yes. For web development, it depends.
However, on the whole, we try to work on full new website builds, as it allows complete flexibility to implement our strategy from scratch.
Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.
Lucian created a visually stunning, user-friendly photography website that perfectly showcases my work. The clean design highlights my images, while the intuitive gallery makes browsing effortless. It's seamless across devices, fast, and secure. I’ve received many compliments on both the design and functionality. Plus, updating my site with new media is so easy now.
Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!
Lucian is a fantastic person to deal with, which along with his design and development skills, makes the experience that much better. Lucian was able to understand what I wanted quickly and he completed the development within Webflow perfectly. If you're reading this you can be sure you won't regret working with him.
I worked with Lucian on a design project and was impressed by how quickly he grasped the brief and contributed ideas. He delivered efficiently, made the most of my time, and added real value beyond the task. I enjoyed working with Lucian and am very happy with the final results, so I will definitely work with him again.
