Does your website reflect your brand and build trust?

Or is it costing you business?
Get your free New Moon Audit to learn how your website is dimming your shine in just 15 minutes. This is an easy first step towards a strategy-driven website you’re proud of.

Oliva & Louis
“Fluently understood our brand identity”
Oliva & Louis — Whole Earth Productions

Your website should shine
as bright
as you
do.

Service-based or digital product businesses:

You need conversions, not just good looks

Sure, you want a beautiful website that stuns visitors, capturing their attention and enticing them to stay. But looks alone won’t cut it. You need a tireless sales machine — a website that builds trust and converts browsers into buyers while you’re busy running your business. A website with purpose.

You need to show who you are, not who you used to be

You’ve grown so much since your first (probably DIY) website. And that old thing might not reflect your business as it stands today. You want to show up as your authentic self so you can connect with your ideal customers (not difficult ones) and earn their trust by proving you understand them.

You need a strategy that gets traffic, not crickets

Before you can earn people’s trust, you need to get them to your site. In other words, you need a solid website strategy that gets you plenty of traffic. A strategy that focuses on showcasing your authenticity and expertise to your ideal market (AKA the people you love to work with).

You need a website that will save time, not waste it

Every day’s a mad (and wonderful) rush; you don’t have time to try to fix a broken website. But more than a low-maintenance site, you need one that proactively saves you time, automating tedious tasks and answering your prospects’ questions before they can even voice them.

Your website should work as hard
as you
do.

But more than anything you need a website you’re proud of

You’re after a bold, purposeful website you’re proud to share with the world. A website that inspires like you inspire. A website that shines like you shine. That way, you can confidently point prospects towards it — and confidently grow your business.

YOU ARE A

luminary /’lu:m|n(ə)ri/

  1. someone who inspires or influences others, especially one with an expertise in a particular subject or activity
  2. a person of prominence or brilliant achievement
LUMINARY!

Imagine your potential if you had a strategy-driven website

You’re a brilliant leader in your space. A force that shines. A Luminary.

But on your current website? Maybe not so much.

With a little help designing a website that truly reflects your brand, imagine how bright you’d be (spoiler: you’d be veritably blinding).

“After waiting 4 years to get a new website due to nothing being simple, Lumin was exactly what we needed.”

Lucian gets to know the business and then puts his own spin on it. We've had loads of praise about the site and it also helped our business management. The design and quality are up there with the best and our sign ups have gone through the roof!

Chris Short
Chris Short
Alliance Newcastle

Reflecting your brilliance, helping you shine even brighter

We’re Lumin, a strategic web design and development business based in Brighton, operating globally.

You’re already brilliant. Our job is to reflect your brilliance to the world with a purpose-driven website.

Here’s how we do that:

Our services

We’ve laid out our services in a simple decision tree, allowing you to a) choose the best solution and b) approach your project in clear-cut steps. The takeaway? No hidden costs, more digestible payments, and more confidence in your investment.

Start here
  1. New Moon Audit

    Does your website reflect your brand and build trust — or is it costing you business? Delivered in a 15-minute Loom video, the New Moon Audit will show you exactly where your website is dimming your shine. It’s an easy first step and will help you decide between building a new site or revamping your existing one. If you’re already 100% sure about this decision, you’re welcome to skip the Audit, but it is totally free and packed with quick fixes and valuable insights.

    Delivery: Within 7 days
    Price: Free
Get your New Moon Audit

Select an option to view the next step in your path

  1. Phase 1 — Crescent Moon Discovery Session

    The Crescent Moon Discovery Session is a 90-minute deep dive into your business; it’s also the first phase of our strategy-driven web design and development. Even if you choose not to progress beyond this phase, you’ll walk away with a crystal-clear understanding of your target market, current marketing presence, business goals, and how you can achieve them — namely through a fresh, purposeful website.

    If you want to make your website even more compelling, we can discuss additional services, like professional copywriting and visual branding, at this stage. You may also want to consider eco-friendly web design.

    Delivery: Within a 90-minute session
    Price: £95
    Book your Discovery Session
  2. Phase 2 — Half Moon Strategy Formation

    Now that we understand your business goals, we’ll create a robust website strategy that will help you achieve them, focusing on the metric that’ll impact your business the most: conversion rate. Among several other highly valuable deliverables (like a competitor analysis sheet, an SEO attack plan, user personas, and a site map) you’ll get a traffic cheat sheet that presents all your brand touchpoints in a clear visual format and details practical ways to leverage them to get more eyes on your site. Because if no one ever sees your website, it won’t matter how fast, beautiful, or compelling it is!

    Delivery: 3-5 days
    Price: £295
  3. Proposal Review

    Now that we know exactly how a strategy-driven website will strengthen your online presence and earn you more conversions, we’ll draft a proposal (assuming we’re keen to work together!). We’ll then discuss the proposal with you in a free 25-minute chat, ensuring it’s 100% clear and that we’re offering solutions that address every one of your marketing and business goals.

    Delivery: 25-minute call
    Price: Free
  4. Phase 3 — Gibbous Moon Design and Development

    After the proposal is finalised, we’ll get started with the main body of work: wireframing, designing, and building a responsive website that positively scintillates on desktop and mobile alike. A lightning-fast, user-friendly site that Google loves as much as your human visitors do. We’ll ask for your feedback at every milestone, constantly refining your website so it authentically represents your brand, grabs (and holds) attention, increases your conversion rate, and saves you time.

    Delivery: 3-8 weeks
    Price: From £2,450
  5. Phase 4 — Full Moon Launch

    Once you’re 100% happy with your new website — your forever website — we’ll unleash it into the wild, dazzling the world with your brilliance.  We can then discuss a Moonlight SOS (Strategy, Optimisation, Support) Plan, where we’ll monitor your website with advanced analytics, hunting for growth opportunities and added efficiencies. That way, your site will remain true to your brand as you evolve, and continue to convert browsers into buyers as the market inevitably shifts.

    Delivery: Optional monthly Moonlight SOS plans
    Price: From £45/month
  • Option 1 — 60-minute Consultation

    If you’re mostly happy with your website, our 60-minute Consultation is the perfect way to isolate the areas you’d like to improve and create a practical action plan to achieve your goals. First, we’ll research your brand so you don’t have to go over the basics in the Consultation, during which we’ll answer as many of your questions as possible, saving you the confusion and stress of trying to fix or optimise a live website alone. Following that, you’ll receive a report summarising our discussion, with resources and clear steps to improve your site.

    £145
    60 minutes
    Book your consultation now

    • We only offer 3 of these each month. That way, they get the brainspace they deserve!
  • Option 2 — Website Audit and Strategy Overhaul

    This is ideal if you know your website and strategy need improvement but aren’t sure where to start. First, we’ll learn all about your business and goals so that, as we dive deep into your website during a comprehensive audit, we can hunt for the root causes of what’s holding you back. After the audit, you’ll receive a report outlining precisely where your site could be improved, with an emphasis on conversion rate. Supported by powerful visuals, the report will also include a practical website strategy you can put into action right away, focusing on how you can leverage your website site to achieve your overarching goals.

    £495
    Delivered in 1 week
    Book your Strategy Overhaul

    • We only offer 2 of these each month. That way, they get the brainspace they deserve!
  • The surface of the moon used as a background texture. Decorative.

    How we shine different

    • Strategy-driven

      We build beautiful websites with purpose, weaving them into (and helping to develop) powerful website strategies.

    • Brand-conscious

      We design user-friendly websites that truly represent your brand and authentically connect with your audience.

    • Growth-oriented

      We create sites that grow with you, using analytics and feedback for continuous, results-driven improvement.

    • Solution-focused

      Through our Lumin Pack, we collaborate with trusted consultants to help you achieve all of your business goals.

    • Ambition-loving

      We love working with bold, ambitious brands. Brands that care about how they show up in the market. Brands that inspire.

    • Truth-obsessed

      We’re honest and authentic, and we love brands that hold these same values. Brands that are daringly themselves.

    “Lumin designed something beyond my imagination”

    Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.

    Danny Rhodes
    Danny Rhodes
    Food Fight

    Not happy with your website after 3 months? Here’s our guarantee:

    If your website has been live for at least 3 months and you aren’t satisfied with your progress towards your goals, let us know and we’ll offer a performance review for free.

    First, we’ll discuss how your website isn’t meeting your expectations. Then we’ll take a look at the analytics, factoring in how you’ve been promoting and using your site to figure out exactly what’s going on. Following that, we’ll create a practical action plan to get everything back on track. We’ll even implement some of the more minor changes for free.

    Marketing can be a process of trial and error. But don’t worry; we won’t build you a website and then pull an Irish Goodbye. We’re here for the long haul, ensuring you have a beautiful, high-converting website that grows alongside you.

    Case study

    One of the biggest, most successful jiu jitsu franchises in the world? Let’s do it!

    In 2022, Alliance Jiu Jitsu Newcastle sought to streamline its operations while increasing memberships.

    By focusing on engaging, on-brand design, compelling CTAs, and SEO, we created an exciting hub that strengthened Alliance’s online presence, boosted sign-ups, and ultimately grew the gym.

    The result

    • More than 200 new sign-ups in 10 months (an increase of over 80%)
    • 4,750 impressions and 300 clicks per month on Google (6.3% CTR)
    • 7 website enquiries per month (and that’s just through the contact form)
    • Such a drastic increase in memberships that Alliance are looking for a bigger gym!

    This is a true Lumin story.

    While they were already an inspiring leader in their space, Alliance still dared to grow, to shine even brighter — and so they did.

    Chris Short
    “Sign ups have gone through the roof!”
    Chris Short — Alliance Newcastle
    A set of website mockups for the Alliance Jiu Jitsu Newcastle website, showing the homepage, the classes page, sign up page, the contact page and more. Designs are by Lumin web design, development & strategy.

    Not sure where to start?

    The New Moon Audit is for you

    If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.

    • Delivered in a 15-minute Loom video within 7 days.
    • Sheds light on the brilliant and not-so-brilliant parts of your existing website.
    • Get quick fixes and valuable insights you could use to improve your website right away, without spending a penny.

    If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.

    Get your free New Moon Audit here:

    “Lucian communicates honestly and effectively”

    Lucian is a fantastic person to deal with, which along with his design and development skills, makes the experience that much better. Lucian was able to understand what I wanted quickly and he completed the development within Webflow perfectly. If you're reading this you can be sure you won't regret working with him.

    Oliver Lewis
    Oliver Lewis
    Modii

    FAQs

    Still have questions?

    Send us a message; we’d love to help.

    Let's talk
    “Fluently understood our brand identity”

    Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!

    Oliva & Louis
    Oliva & Louis
    Whole Earth Productions

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