Eco websites and digital strategy for outdoor, wellness and sustainable brands

Want to take your first step to an authentic, purpose-driven online presence you're proud of? Get your free New Moon Audit to learn if your website is dimming your shine in just 20 minutes.

Headshot of Jane Nizi from Figure Eight Creative
“Holy s**t balls! This is mega thorough!”
Jane Nizi — Figure Eight Creative
A glowing moon
Outdoor photo of forests, trees and nature

Your website should shine
as bright
as you
do.

Outdoor, wellness and sustainable brands:

You need conversions and authenticity, not just good looks

Sure, you want a beautiful website that stuns visitors, capturing their attention and enticing them to stay. But looks alone won’t cut it. You need an authentic sales machine — a low-carbon website and copy that builds trust and converts browsers into buyers while you’re busy running your business.

You need to show who you are, not who you used to be

You’ve grown so much since your first (probably DIY) website. And that old thing might not reflect your business as it stands today. You want to show up as your authentic self so you can connect with your ideal customers (not difficult ones) and earn their trust by proving you understand them.

You need a strategy that gets traffic, not crickets

Before you can earn people’s trust, you need to get them to your site. You need a solid website and marketing strategy that gets you plenty of traffic. A strategy that showcases your authenticity and expertise to your ideal market (AKA the people you love to work with). Think traffic sources, lead magnets and SEO.

You need a website that will save time, not waste it

Every day’s a mad (and wonderful) rush doing good things for people and our planet; you don’t have time to try to fix a broken website. But more than a low-maintenance site, you need one that proactively saves you time, automating tedious tasks and answering your prospects’ questions before they ask them.

Your website should work as hard
as you
do.

But more than anything you need a website you’re proud of

You’re after a bold, low-carbon, purposeful website you’re proud to share with the world. A website that inspires like you inspire. A website that shines like you shine. That way, you can confidently point prospects towards it — and confidently grow your business. You drive both profit and purpose.

YOU ARE A

luminary /’lu:m|n(ə)ri/

  1. someone who inspires or influences others, especially one with an expertise in a particular subject or activity
  2. a person of prominence or brilliant achievement
LUMINARY!

Imagine your potential if you had a strategy-driven website

You’re a brilliant leader in your space. A force that shines. A Luminary.

But on your current website? Maybe not so much.

With a little help designing a website and forming a strategy that truly reflects your brand, imagine how bright you’d be (spoiler: you’d be veritably blinding).

    “Holy s**t balls! This is mega thorough!”

    I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.

    Headshot of Jane Nizi from Figure Eight Creative
    Jane Nizi
    Figure Eight Creative
    “Lumin's professionalism and meticulous attention to detail made the process stress-free”

    Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.

    Headshot of Mina Chiang from Founder, Humanity Research Consultancy
    Mina Chiang
    Founder, Humanity Research Consultancy
    “Perfectly reflects my values and vision”

    I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.

    Headshot of Jeni Miles from Sustainable business consultant
    Jeni Miles
    Sustainable business consultant
    “My website now has a lower carbon footprint”

    Lucian's consultation was invaluable for optimising my eco-friendly sports and sustainability website. He helped me compress images, reduce page weight and boost my Website Carbon Calculator score from D to A. He also suggested practical changes like clearer CTAs, streamlined services, and a refined homepage. Thanks to Lucian's guidance, my website is more user-friendly with a lower carbon footprint!

    Headshot of Marjolein Thickett from Founder, The Native Crowd
    Marjolein Thickett
    Founder, The Native Crowd

Reflecting your brilliance, helping you shine even brighter

We’re Lumin, a purpose-driven website and marketing strategy business based in Brighton, operating globally. We work with outdoor, wellness and sustainable brands.

You’re already brilliant. Our job is to reflect your brilliance to the world with a low-carbon, purpose-driven website and digital marketing guidance.

Here’s how we do that:

Our services

We’ve laid out our services in a simple decision tree , allowing you to a) choose the best solution and b) approach your project in clear-cut steps. The takeaway? No hidden costs, more digestible payments, and more confidence in your investment.

Start here
  1. New Moon Audit

    Does your website reflect your brand and build trust — or is it costing you business? Delivered in a 20-minute Loom video, the New Moon Audit will show you exactly where your website is dimming your shine. It’s an easy first step and will help you decide between building a new site or revamping your existing one. If you’re already 100% sure about this decision, you’re welcome to skip the Audit, but it is totally free and packed with quick fixes and valuable insights.

    Delivery: Within 3 days
    Price: Free
Get your New Moon Audit

Select an option to view the next step in your path

  1. Phase 1 — Crescent Moon Clarity Workshop

    The Crescent Moon Clarity Workshop is a 90-minute deep dive into your business; it’s also the first phase of our strategy-driven web design and development. Even if you choose not to progress beyond this phase, you’ll walk away with a crystal-clear understanding of your target market, current marketing presence, business goals, and how you can achieve them — namely through a fresh, purposeful website and marketing strategy.

    If you want to make your website even more compelling, we can discuss additional services, like professional content marketing and visual branding, at this stage.

    Delivery: Within a 90-minute session
    Price: £95
    Book your Clarity Workshop
  2. Phase 2 — Half Moon Strategy Creation

    Now that we understand your business goals, we’ll create a robust website strategy and marketing plan that will help you achieve them, focusing on the metric that’ll impact your business the most: conversion rate. Among several other highly valuable deliverables (like a competitor analysis sheet, an SEO attack plan, user personas, and a site map) you’ll get a traffic cheat sheet that presents all your brand touchpoints in a clear visual format and details practical ways to leverage them to get more eyes on your site. Because if no one ever sees your website, it won’t matter how fast, beautiful, or compelling it is!

    Delivery: 3-5 days
    Price: £295
  3. Proposal Review

    Now that we know exactly how a strategy-driven website will strengthen your online presence and earn you more conversions, we’ll draft a proposal. We’ll then discuss the proposal with you in a free 25-minute chat, ensuring it’s 100% clear and that we’re offering solutions that address every one of your marketing and business goals.

    Delivery: 25-minute call
    Price: Free
  4. Phase 3 — Gibbous Moon Design and Development

    After the proposal is finalised, we’ll get started with the main body of work: copywriting, wireframing, designing, and building a responsive and low-carbon optimised website that positively scintillates on desktop and mobile alike. A lightning-fast, user-friendly, eco website that Google loves as much as your human visitors do. We’ll ask for your feedback at every milestone, constantly refining your website so it authentically represents your brand, grabs (and holds) attention, increases your conversion rate, and saves you time.

    Delivery: 3-8 weeks
    Price: From £2,450
  5. Phase 4 — Full Moon Launch

    Once you’re 100% happy with your new low-carbon website — your forever website — we’ll unleash it into the wild, dazzling the world with your brilliance.  You can then roll onto a Moonlight Growth and Support Plan, where we’ll monitor your website with premium analytics, regularly support you, and hunt for growth opportunities. That way, your site will remain true to your brand as it evolves,continue to convert browsers into buyers as the market inevitably shifts, and stop you from stagnating.

    Delivery: Optional ongoing plans
    Price: From £95/month
  • Option 1 — 60-minute Consultation

    If you’re mostly happy with your website, our 60-minute Consultation is the perfect way to isolate the areas you’d like to improve and create a practical action plan to achieve your goals. First, we’ll research your brand so you don’t have to go over the basics in the Consultation, during which we’ll answer as many of your questions as possible, saving you the confusion and stress of trying to fix or optimise a live website alone. Following that, you’ll receive a report summarising our discussion, with resources and clear steps to improve your site.

    £145
    60 minutes
    Book your consultation now

    • We only offer 3 of these each month. That way, they get the brainspace they deserve!
  • Option 2 — Website Audit and Strategy Overhaul

    This is ideal if you know your website and strategy need improvement but aren’t sure where to start. First, we’ll learn all about your business and goals so that, as we dive deep into your website during a comprehensive audit, we can hunt for the root causes of what’s holding you back. After the audit, you’ll receive a report outlining precisely where your site could be improved, with an emphasis on conversion rate and carbon footprint reduction. Supported by powerful visuals, the report will also include a practical website strategy you can put into action right away, focusing on how you can leverage your website site to achieve your overarching goals.

    £495
    Delivered in 1 week
    Book your Strategy Overhaul

    • We only offer 2 of these each month. That way, they get the brainspace they deserve!
    • “Lumin designed something beyond my imagination”

      Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.

      Headshot of Danny Rhodes from Food Fight
      Danny Rhodes
      Food Fight
      “Everything from user experience and SEO to trust-building”

      Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.

      Headshot of Merve Goulding from Karakedi Studio
      Merve Goulding
      Karakedi Studio
      “Approaches projects with a strategic mindset”

      Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.

      Headshot of Nick Petrou from Nick Petrou Copywriting
      Nick Petrou
      Nick Petrou Copywriting

    Case study

    One of the biggest, most successful jiu jitsu franchises in the world? Let’s do it! In 2022, Alliance Jiu Jitsu Newcastle sought to streamline its operations while increasing memberships.

    By focusing on engaging, on-brand design, compelling CTAs, and SEO, we created an exciting hub that strengthened Alliance’s online presence, boosted sign-ups, and ultimately grew the gym.

    The result

    • More than 200 new sign-ups in 10 months (an increase of over 80%)
    • 4,750 impressions and 300 clicks per month on Google (6.3% CTR)
    • 7 website enquiries per month (and that’s just through the contact form)
    • Such a drastic increase in memberships that Alliance are looking for a bigger gym!

    This is a true Lumin story. While they were already an inspiring leader in their space, Alliance still dared to grow, to shine even brighter — and so they did.

    Read case study
    A set of website mockups for the Alliance Jiu Jitsu Newcastle website, showing the homepage, the classes page, sign up page, the contact page and more. Designs are by Lucian Chevallier from Lumin web design, development & strategy.
    “After waiting 4 years to get a new website due to nothing being simple, Lumin was exactly what we needed.”

    Lucian gets to know the business and then puts his own spin on it. We've had loads of praise about the site and it also helped our business management. The design and quality are up there with the best and our sign ups have gone through the roof!

    Headshot of Chris Short from Alliance Newcastle
    Chris Short
    Alliance Newcastle

    Not sure where to start?

    The New Moon Audit is for you

    If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.

    • Delivered in a 20-minute Loom video within 3 days.
    • Sheds light on the brilliant and not-so-brilliant parts of your existing website.
    • Get quick fixes and valuable insights you could use to improve your website right away, without spending a penny.

    If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.

    Get your free New Moon Audit here:

    We only offer 4 of these per month!
    “You’re bound to end up with a better website”

    The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.

    Headshot of Juan Carlzon from Carlzon Design Co
    Juan Carlzon
    Carlzon Design Co

    FAQs

    Still have questions?

    Send us a message; we’d love to help.

    Let's talk
      “Fluently understood our brand identity”

      Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!

      Headshot of Louis Taylor from Whole Earth Productions
      Louis Taylor
      Whole Earth Productions
      “Communicates honestly and effectively”

      Lucian is a fantastic person to deal with, which along with his design and development skills, makes the experience that much better. Lucian was able to understand what I wanted quickly and he completed the development within Webflow perfectly. If you're reading this you can be sure you won't regret working with him.

      Headshot of Oliver Lewis from Modii
      Oliver Lewis
      Modii
      “I look forward to updating my website now!”

      Lucian created a visually stunning, user-friendly photography website that perfectly showcases my work. The clean design highlights my images, while the intuitive gallery makes browsing effortless. It's seamless across devices, fast, and secure. I’ve received many compliments on both the design and functionality. Plus, updating my site with new media is so easy now.

      Headshot of Chris Ryan from Photographer and filmmaker
      Chris Ryan
      Photographer and filmmaker

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    Front cover of the Website Expert Insights guide, an Ebook about web design and strategy.