Services

Strategy-driven web design and development for outdoor, wellness and sustainable businesses that want a bold website to authentically capture their brand.

Choose your path

We’ve laid out our services in a simple decision tree , allowing you to a) choose the best solution and b) approach your project in clear-cut steps. The takeaway? No hidden costs, more digestible payments, and more confidence in your investment.

Start here

  1. New Moon Audit

    Does your website reflect your brand and build trust — or is it costing you business? Delivered in a 20-minute Loom video, the New Moon Audit will show you exactly where your website is dimming your shine. It’s an easy first step and will help you decide between building a new site or revamping your existing one. If you’re already 100% sure about this decision, you’re welcome to skip the Audit, but it is totally free and packed with quick fixes and valuable insights.

    Delivery: Within 3 days
    Price: Free
Get your New Moon Audit

Select an option to view the next step in your path

  1. Phase 1 — Crescent Moon Clarity Workshop

    The Crescent Moon Clarity Workshop is a 90-minute deep dive into your business; it’s also the first phase of our strategy-driven web design and development. Even if you choose not to progress beyond this phase, you’ll walk away with a crystal-clear understanding of your target market, current marketing presence, business goals, and how you can achieve them — namely through a fresh, purposeful website and marketing strategy.

    If you want to make your website even more compelling, we can discuss additional services, like professional content marketing and visual branding, at this stage.

    Delivery: Within a 90-minute session
    Price: £95
    Book your Clarity Workshop

  2. Phase 2 — Half Moon Strategy Creation

    Now that we understand your business goals, we’ll create a robust website strategy and marketing plan that will help you achieve them, focusing on the metric that’ll impact your business the most: conversion rate. Among several other highly valuable deliverables (like a competitor analysis sheet, an SEO attack plan, user personas, and a site map) you’ll get a traffic cheat sheet that presents all your brand touchpoints in a clear visual format and details practical ways to leverage them to get more eyes on your site. Because if no one ever sees your website, it won’t matter how fast, beautiful, or compelling it is!

    Delivery: 3-5 days
    Price: £295

  3. Proposal Review

    Now that we know exactly how a strategy-driven website will strengthen your online presence and earn you more conversions, we’ll draft a proposal. We’ll then discuss the proposal with you in a free 25-minute chat, ensuring it’s 100% clear and that we’re offering solutions that address every one of your marketing and business goals.

    Delivery: 25-minute call
    Price: Free

  4. Phase 3 — Gibbous Moon Design and Development

    After the proposal is finalised, we’ll get started with the main body of work: copywriting, wireframing, designing, and building a responsive and low-carbon optimised website that positively scintillates on desktop and mobile alike. A lightning-fast, user-friendly, eco website that Google loves as much as your human visitors do. We’ll ask for your feedback at every milestone, constantly refining your website so it authentically represents your brand, grabs (and holds) attention, increases your conversion rate, and saves you time.

    Delivery: 3-8 weeks
    Price: From £2,450

  5. Phase 4 — Full Moon Launch

    Once you’re 100% happy with your new low-carbon website — your forever website — we’ll unleash it into the wild, dazzling the world with your brilliance.  You can then roll onto a Moonlight Growth and Support Plan, where we’ll monitor your website with premium analytics, regularly support you, and hunt for growth opportunities. That way, your site will remain true to your brand as it evolves,continue to convert browsers into buyers as the market inevitably shifts, and stop you from stagnating.

    Delivery: Optional ongoing plans
    Price: From £95/month

  • Option 1 — 60-minute Consultation

    If you’re mostly happy with your website, our 60-minute Consultation is the perfect way to isolate the areas you’d like to improve and create a practical action plan to achieve your goals. First, we’ll research your brand so you don’t have to go over the basics in the Consultation, during which we’ll answer as many of your questions as possible, saving you the confusion and stress of trying to fix or optimise a live website alone. Following that, you’ll receive a report summarising our discussion, with resources and clear steps to improve your site.

    £145
    60 minutes
    Book your consultation now
    • We only offer 3 of these each month. That way, they get the brainspace they deserve!

  • Option 2 — Website Audit and Strategy Overhaul

    This is ideal if you know your website and strategy need improvement but aren’t sure where to start. First, we’ll learn all about your business and goals so that, as we dive deep into your website during a comprehensive audit, we can hunt for the root causes of what’s holding you back. After the audit, you’ll receive a report outlining precisely where your site could be improved, with an emphasis on conversion rate and carbon footprint reduction. Supported by powerful visuals, the report will also include a practical website strategy you can put into action right away, focusing on how you can leverage your website site to achieve your overarching goals.

    £495
    Delivered in 1 week
    Book your Strategy Overhaul
    • We only offer 2 of these each month. That way, they get the brainspace they deserve!
      • “After waiting 4 years to get a new website due to nothing being simple, Lumin was exactly what we needed.”

      Lucian gets to know the business and then puts his own spin on it. We've had loads of praise about the site and it also helped our business management. The design and quality are up there with the best and our sign ups have gone through the roof!

      Headshot of Chris Short from Alliance Newcastle
      Chris Short
      Alliance Newcastle
      “Lucian’s expertise and knowledge are invaluable”

      Lumin has been amazing in helping us develop our site. Easy to work with, Lucian completes work quickly and efficiently, providing us with suggestions and information that has helped us with our overall development. His expertise and knowledge have been invaluable.

      Headshot of Iona Woods from Golf Jobs
      Iona Woods
      Golf Jobs
      “Able to integrate our abstract requests into reality!”

      We've worked with Lumin on multiple occasions to get help with our website, and Lucian's understanding and ability to translate what we needed to happen and put it into motion is amazing. He's quick, kind, thorough and professional. Although he's based in a different hemisphere and time zone, everything was seamless and super prompt! Thank you so much Lucian.

      Headshot of Laura Miers from Laura Miers Jewellery
      Laura Miers
      Laura Miers Jewellery

    Not sure where to start?

    The New Moon Audit is for you

    If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.

    • Delivered in a 20-minute Loom video within 3 days.
    • Sheds light on the brilliant and not-so-brilliant parts of your existing website.
    • Get quick fixes and valuable insights you could use to improve your website right away, without spending a penny.

    If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.

    Get your free New Moon Audit here:

    We only offer 4 of these per month!
    “You’re bound to end up with a better website”

    The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.

    Headshot of Juan Carlzon from Carlzon Design Co
    Juan Carlzon
    Carlzon Design Co

    What our services cover

    Start shining brighter with everything you need for an effective online presence that brings confidence and growth to your business.

    • Be bold, be exciting

      Web design

      Creative and exciting website design that makes you stand out, engage your audience, and attracts customers.

      Web design
    • Generate traffic and leads

      Web strategy

      A holistic strategy for your website to align it with your business goals, boost your revenue and save you time.

      Web strategy
    • Engaging and conversion-optimised

      Web development

      Super functional, fast and frustration-free web development that gets you found online, converts browsers to buyers, and grows your business.

      Web development

    • Moonlight Growth & Support plans

      Website plans that aren’t just about “maintenance”, but focused on ongoing growth, support and conversion optimisation.

      Enquire for details

    • Content writing

      Add on regular SEO-optimised articles to your website to achieve more. Guided by you, written by professionals.

      Enquire for details

    • Website Audit and Strategy Overhaul

      A holistic website audit & strategy session based on your business goals that gets to the root of your website problems and offers solutions for higher conversions, traffic and more.

      Book your Strategy Overhaul

    • Additional partner services

      Get everything you need in one place — save time, reduce risk, and grow more with The Lumin Pack. Services include writing, branding, marketing, social media and more. Enquire for details.

      Enquire for details

    • 60-minute Consultation

      AKA, a “power-hour” to have an in-depth consultation about any website or website strategy problems, ideas or questions.

      Book your consultation

    • Website Quiz

      Answer 15 questions and get an instant personalised report on conversions, design and more. Get valuable insights on where your website may be dimming your online shine with this free online tool.

      Take the quiz
    Get your New Moon Audit Start a project

    Not happy with your website after 3 months? Here’s our guarantee:

    If your website has been live for at least 3 months and you aren’t satisfied with your progress towards your goals, let us know and we’ll offer a performance review for free.

    First, we’ll discuss how your website isn’t meeting your expectations. Then we’ll take a look at the analytics, factoring in how you’ve been promoting and using your site to figure out exactly what’s going on. Following that, we’ll create a practical action plan to get everything back on track. We’ll even implement some of the more minor changes for free.

    Marketing can be a process of trial and error. But don’t worry; we won’t build you a website and then pull an Irish Goodbye. We’re here for the long haul, ensuring you have a beautiful, high-converting website that grows alongside you.

      “Fluently understood our brand identity”

      Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!

      Headshot of Louis Taylor from Whole Earth Productions
      Louis Taylor
      Whole Earth Productions
      “Holy s**t balls! This is mega thorough!”

      I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.

      Headshot of Jane Nizi from Figure Eight Creative
      Jane Nizi
      Figure Eight Creative
      “Lumin's professionalism and meticulous attention to detail made the process stress-free”

      Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.

      Headshot of Mina Chiang from Founder, Humanity Research Consultancy
      Mina Chiang
      Founder, Humanity Research Consultancy