Thanks for checking out our Growth and Support plans. Our aim with these plans is to prevent stagnation, to keep your website improving and to support your business by helping you get more leads and sales from your site.
You don’t just get growth and support, you also get a new team member shouting in your corner. (P.S. your team member will be me, Lucian 👋🏼)
Below you’ll find the benefits of these plans as well as the different tiers available and the terms. I truly look forward to working with you!
Note: Set up is free within 1 month of your offboarding. There is a £65 set-up fee for signing up past this date or for new customers.
Support — £85 per month
Best for: "Doing the things". AKA, you need an experienced pair of eyes and hands on your website to make additions and keep things both fresh and running smoothly. Your time is worth money, so you smartly outsource.
- 1 hour per month for quick fixes, tweaks and support queries every month. Includes video tutorials on request for support queries.
- Optional monthly 30-minute 1:1 sessions included outside of your monthly retainer hours to make plans and arrangements for the coming month, ideate and work through any challenges you're facing together.
- Premium privacy-friendly website analytics — Essential for tracking and improving the website
- Google Search Console set up and monitoring
- Monthly reports including analytics and any work done on your website
- Access to your own member's area where you can check on the project, make requests and access important documents
- Access to our content partner for SEO-optimised blog posts every month (as an add-on starting from an extra £95/month for 1 blog article)
- Monthly form testing — so you never miss an enquiry
- Monthly web vitals check — so your website remains performant, and accessible, and you're not losing any customers due to an unknown issue
- 10% off any additional work (e.g. larger projects/additions outside of your retainer)
Need more time for this plan? Add additional hours at a discounted rate. See the 'Require more regular hours?' section below for details.
Growth & Strategy — £195 per month
Best for: Saving your time and keeping your website growing and improving strategically. We constantly look for opportunities to get more out of your online presence. It's like the Support plan, but informed by strategy and advanced analytics to boost conversions.
Everything in Support, plus…
- 3 hours per month for website additions and optimisations every month (e.g. adding new sections, creating landing pages, integrating new features, optimising a specific page based on analytics)
- Quarterly strategy sessions — to summarise the last quarter, talk through your current goals and problems and create an action plan on how to solve those for the next quarter
- 1 hour per month of website page and funnel analytics analysis to look for opportunities to improve website conversions and lead gen
- Heatmap and session user analysis — Lightweight heatmap and session recording software set up, giving us precise insights into how users interact with every page of your site so we can optimise your conversion rate to another level by finding quick wins and common issues.
- 20% off any additional work (e.g. larger projects/additions outside of your retainer)
Need more time for this plan? Add additional hours at a discounted rate. See the 'Require more regular hours?' section below for details.
Luminary Digital Partner — £395 per month
Best for: Those businesses wanting a fractional digital expert. We work together ongoing and you alleviate your workload and cognitive load by partnering with someone who can handle all your website tasks, strategy and growth. Strategy-led, conversion-focused and collaboratively
Everything in Growth, plus…
- 5 hours per month for website additions and optimisations every month (e.g. adding new sections, creating more tailored landing pages, integrating new features, optimising a specific page based on analytics)
- Regular A/B testing — Putting the science into web design choices, we'll run A/B tests on your website based on analytics insights, research and strategy to maximise conversion on your website
- 1.5 hours for meetings and integrated campaign planning — Looking at your goals and upcoming campaigns, I’ll work together with you or your team on a regular basis to tightly integrate your website and strategies with the rest of your marketing
- Quarterly in-depth SEO audits to spot any technical gaps as well as content opportunities based on keywords and trends
- Priority support — Your requests jump to the top of the queue
Need more time for this plan? Add additional hours at a discounted rate. See the 'Require more regular hours?' section below for details.
Require more regular hours?
If you know you'll need more time each month than your standard plan includes, you can easily add additional retainer hours at a discounted rate:
- Support plan: £35 per additional hour
- Growth & Strategy plan: £30 per additional hour
- Luminary Digital Partner plan: £30 per additional hour
These additional hours can be used for website design, development, content updates, integrations and general support tasks.
If you're on the Growth & Strategy or Luminary Digital Partner plans, additional hours can also be used for strategic work such as funnel improvements, analytics analysis and optimisation projects.
Just let me know before purchasing and I'll add the extra hours to your plan.
Marketing add-ons
The following are also available as bolt-ons to the above plans. Services are supplied by our partner network “The Lumin Pack”.
- 12 LinkedIn posts a month: £600
- Blog post packages (plans can be tailored to your needs)
- 1 x 1000 word, 1 x 500 word article = £290
- Good for getting started at regularly adding value to your website to help SEO and user engagement
- 2 x 1000 word articles = £380
- Improve your SEO even further with regular longer articles (longer articles rank better on search engines)
- 2 x 1000 word, 2 x 500 word articles = £580
- Great for following a weekly blog article schedule to maximise SEO, user engagement and drive more leads as you provide your users with regular fresh content
- Google Ads and other paid ads
- Email marketing
- Fractional marketing support and management — enquire for details based on your needs
- Project management systems made using Notion plus ongoing support
Terms
Starting/cancelling
- If you start your plan 1 calendar month after your offboarding, there is a £95 set-up fee. This covers setting up any logins, onboarding you onto your own project hub and having an initial meeting. The set-up fee will be charged after you sign up for a plan.
- Once you sign up we can have an initial complimentary call to touch base, set expectations and plan anything coming up.
- Cancel or change your plan and/or content plan at any time with 1 week's notice. There are no cancellation fees.
Retainer hours and calls
- You get a fixed number of retainer hours per month and they do not roll over to the next month.
- Retainer hours cover web design, web development, web strategy, content updates, site edits and fixes, and communication and support time (meetings, emails, messaging) outside of that agreed in your plan.
- Quarterly strategy calls and monthly catch-ups are optional for you to attend and do not count towards your monthly retainer.
- Additional work outside of your retainer hours is not guaranteed to be completed immediately, it is subject to availability. If you think you will regularly exceed your retainer, add additional hours to your plan for a discounted rate as mentioned above.
- I use time-tracking software to keep track of your usage. I will inform you when you are nearing your limit. I can also send time reports upon request.
- If you run out of retainer hours I will inform you before continuing any work and charge you at my hourly rate if you confirm (discounted if you’re on the 2nd or 3rd tier plan)
Payments
- You will be sent an easy sign-up link, managed by Stripe, which will set up automatic monthly payments.
- You will be charged on the 1st of each month.
- If you begin your plan partway through the month, you can still take full advantage of all the benefits and retainer time. Your first payment will be due when you start, and the next payment will be on the 1st of the following month.
Making changes and future work
- It is recommended that I carry out any edits on your site while you’re on a growth & support plan. However, you are more than welcome to make your own changes, but please bear in mind that any breaks that occur due to your edits will be fixed using your retainer hours. It will also be your responsibility to ensure any media or changes are optimised to prevent slowing down the site. For these reasons, it’s recommended that I carry out your site edits while you’re on a growth & support plan.
- If you don’t go ahead with a plan, it does not mean we can not work together in the future. It also doesn’t mean I won’t be able to answer any questions after launch. However, being on a plan ensures you get dedicated time to make site edits and improvements, while also ensuring I get compensated for my time dealing with support queries.