The Website Upgrade Kit
A practical, strategic website audit and action plan for purpose-led brands who are ready to convert better, look sharper, and grow faster.
“You’re bound to end up with a better website”
Juan Carlzon — Carlzon Design Co
See what's included
You have a strong mission.
Your website should reflect that.
If you’ve ever said, “Our site doesn’t reflect who we are”, or asked, “Why doesn’t our website convert?”, you’re not alone.
You need clarity when it comes to your website:
- Where you’re losing trust.
- Where you're missing leads.
- And what you can actually do about it.
The Website Upgrade Kit is an easy first step toward a website that truly works for you, for your audience, and for your mission.
A bundle with everything you need to start improving your website
This package is designed to give you a comprehensive set of tools and insights to start improving your website design, conversions, structure, and more — without the overwhelm.
One-page action plan
A practical, single-page plan outlining your biggest opportunities: where you’re losing people, how to build more trust, and simple wins to get things moving. Concise, actionable and value-packed.
In-depth website audit
A review of your website, highlighting what's working, what's missing, and small changes that could make a big impact. Think design improvements, user experience and conversion rates.
Website inspiration deck
A set of 3 brand-aligned websites from businesses in your space that are doing it well to help you visualise what's possible and take inspiration from. Useful for sparking ideas and staying competitive.
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Having a fresh pair of eyes on my website was invaluable because when you're deep in your own work, you can miss important things. Lucian’s audit highlighted improvements I hadn’t considered. It was practical, clear, and actionable. I made changes straight away that improved my site, clarified my services, and helped me connect with my ideal client, ultimately strengthening my online presence.
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Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.
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Lucian's consultation was invaluable for optimising my eco-friendly sports and sustainability website. He helped me compress images, reduce page weight and boost my Website Carbon Calculator score from D to A. He also suggested practical changes like clearer CTAs, streamlined services, and a refined homepage. Thanks to Lucian's guidance, my website is more user-friendly with a lower carbon footprint!
How does it work?
A simple 3-step process to improve your website, filled with support, insights and value.
- 1
Initial briefing call
We’ll kick things off with a 20–30 minute call to get aligned. We’ll talk through your goals, target audience, and any known website pain points so your audit is 100% focused on what matters most. Also, it’s just nice to say hi.
- 2
Upgrade in progress...
A full review of your website is carried out and recorded, covering what’s working, what’s not, and where you can improve. The audit covers all of your pages (or the core ones if you have a very large site). This goes far deeper than our free audits.
You’ll also get a one-page action plan and an inspiration deck featuring handpicked websites in your space that could help you make your own site better.
- 3
Delivery & walkthrough
You’ll receive your full Website Upgrade Kit in a tidy digital bundle. We’ll then hop on a quick 15-minute call to walk you through key takeaways and recommended next steps.
- 4
Bonus 30-minute follow-up session
Need help putting things into action? Within 3 weeks, you can book a free 30-minute follow-up call to check in, ask questions, and get support if you've been facing issues.
You'll receive an exclusive link in your Upgrade Kit to book your free follow-up session.
Who it’s for
The Website Upgrade Kit was made for founders, marketing leads, and teams at:
- Purpose-driven or planet-positive brands
- Eco-conscious businesses and B-Corps
- Startups in the climate and outdoor space
You’re likely overwhelmed juggling strategy, operations, and showing up authentically online.
You want a website that feels aligned, works hard behind the scenes, and doesn’t compromise your values.
You’re ready to take a first step to improving your website, either by implementing the actions recommended here or by using the insights gained for a professional redesign.
If you are ready for a full redesign, that's what our website redesign packages are for.
It’s especially helpful if...
- You feel embarrassed to share your current website
- You’ve tried to improve it, but it still falls flat
- You’re not converting traffic, or worse, you’re not getting traffic
- You’ve outgrown your DIY site and need a professional perspective
- You’ve worked with freelancers or agencies who didn’t quite “get” you
Outcomes you can expect:
- A clearer understanding of what’s not working and why
- Fresh direction and ideas you can actually act on
- The confidence to either upgrade your site or go all-in on a bigger transformation
- A way forward that’s values-led and results-driven
You’ll leave with insight, not guesswork. Direction, not overwhelm.
And a much stronger foundation for the transformation ahead.
Investment:
£245
Delivered within 5 working days
Includes your video audit of your site, one-page action plan, website inspiration examples, as well as your briefing and review calls.
Simply book your briefing call to get started.
Get your Website Upgrade Kit-
The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.
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Lumin has been amazing in helping us develop our site. Easy to work with, Lucian completes work quickly and efficiently, providing us with suggestions and information that has helped us with our overall development. His expertise and knowledge have been invaluable.
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I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.
Why we created this
Our website packages always include strategy, but not all businesses are ready to go straight into a full website strategy. Some may want to either improve their current site or at least gain some insights into what's possible.
The Website Upgrade Kit works as that bridge. It’s a standalone offer that can either help you make meaningful improvements yourself, or lay the foundations for working together on a bigger transformation.
No pressure. Just clarity, delivered with care.
Ready to finally feel good about your website?
Let’s take the first step together.
Get your Website Upgrade Kit here by booking your briefing call.
No pressure. No fluff. Just a grounded, human-first way to move forward.
Got questions?
If you’re unsure whether this is right for you, drop us a message.
We’ll never push you into something you don’t need.
But we’re always happy to help you figure out what that next right thing could be.