Articles
Learn how you can craft high-converting websites that attract crowds without spending a penny. Insights on web design, development & strategy.
Featured articles
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What Happens on a Free Website Consultation with Lumin?
Wondering what to expect? Here's exactly what we cover on a free 30-minute website consultation: the questions, the process, and what happens after.
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How a professionally-made website closes the credibility gap (+ when it's time for a redesign)
Your organisation does great work. But does your website show it? Learn how a strategy-led website closes the credibility gap, and how to know when it's time for a website redesign.
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What’s Involved in Making a Website? The 2026 Guide
From planning and design to SEO and ongoing performance — everything you need to know about building a website that actually works for your business in 2026.
Recent articles
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The complete guide to multilingual website development
Thinking about expanding into new markets? Here's what multilingual website development actually involves, and why getting it right matters more than most businesses realise.
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What are custom-coded websites? + 10 benefits of building your site this way
Discover the main benefits of opting for a custom site, rather than most website builders
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Find and fix underperforming pages in Google Search Console
Your site is already ranking for more than you think. Here's how to find those pages in Google Search Console and fix what's holding them back to improve your search rankings.
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Can your website save the world? 9 techniques to make low-carbon websites
Your website has an impact on our climate. Here are 9 strategies on how you can reduce it.
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SEO for people who don’t want to be SEO experts: more traffic, less stress
Learn practical ways to optimise your website for search engines and attract more visitors—without ads or technical jargon.
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Reducing a website's carbon footprint from a D grade to an A
How we spent just 60 minutes with a client and reduced their website's carbon footprint and made it cleaner than 83% of other websites on the interenet.
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Get more out of your website: An introduction to bottleneck thinking
Struggling to figure out why your website isn’t performing? Use "bottleneck thinking" to pinpoint the biggest roadblock holding back your online presence.
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How to Increase Your Website Traffic - Social Media Marketing
Get more website traffic with smart social media marketing. Learn how to better utilise your socials for website traffic and activate passive audiences.
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How to Increase Your Website Traffic: Content Marketing & Blogging
Boost your website traffic with content marketing. Read about how blogging and fresh content can increase visibility, bring visitors back, and drive engagement.
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How to Increase Your Website Traffic: SEO
Learn how to boost your website traffic with smart SEO strategies. From keyword optimisation to technical fixes, this is our first guide to getting more eyes on your site!
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The 9 reasons we started using Webflow for client projects
Here are 9 compelling reasons to use Webflow to create websites that perform better for your business.
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Designing with AI: How to Get Started and What to Watch Out For
Curious about AI in design? Learn how to get started with AI design tools, from image generation to editing, plus key tips to stay safe and maximise creativity.
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AI: Good or Bad in Web Development?
AI is a powerful tool, but if used incorrectly it leads to questionable results and missed opportunities. Here are the pros and cons of AI in websites.
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