Hey... Let's face it, you've got to move on.
Your business matures over time. You’ve slipped on your big business boots and you’ve outgrown that first DIY or low-budget site you had made. It’s time for something more impactful.
Lumin is all about boosting ambitious businesses like yours to the next level by creating your 2nd website. It’s time to look more credible, impress users and increase conversions. Let’s level you up.
Okay we get it, mastering your online presence is tough:
- Being uninspired or frustrated by your current website
- Feeling directionless as to why you’re not getting enough leads or conversions
- Failing to wow users and leave a lasting impact on them
This all stops you from standing out online, staying competitive and achieving your business goals.
You deserve a unique and exciting website. We set you apart from the crowd with designs that really bring out your brand’s personality and are optimised for conversions. This gets integrated with your current marketing approach to create a website strategy that:
- Drives traffic to your site
- Saves you time
- Meets your business goals
The result?
An exciting website that wows your customers, more conversions and a thought-out plan of how to use it. And most importantly, no more stressing about people judging that old site of yours or scaring off customers.
Oh, and then we have maintenance & growth plans so you can keep growing, stay competitive and save time with breezy website management.
- Be unique, be a leader
You are a luminary. We’ll bring that out. Be seen as an exciting, inspirational leader in your space.
- Boost your business
Grow in revenue and scale your business with more website leads and conversions.
- Strategy-backed
A website with you at the heart of it, backed by logic and proven methods to meet your business goals.
Web design, development and strategy
Bespoke, bold and exciting offerings, all driven by strategy
The Luminary Website & Strategy
Website design, development and strategy
- Website strategy (competitor analysis, lead generation, conversion optimisation + more)
- A tailored guide to drive website traffic
- Bespoke web design and build
- A conversion-optimised homepage
- Hosting and domain set up
- Add additional pages
- Add any functionality
- Add integrations
- Add basic ecommerce (digital products, subscriptions, etc.)
- Add copywriting
You also get:
- A free optimised contact page
- Free enrolment into our growth & maintenance plans
- Privacy-friendly analytics installation
- Post-launch website training
The Eco Website & Strategy
A custom-coded website with a lower carbon footprint
- Website strategy (competitor analysis, lead generation, conversion optimisation + more)
- A tailored guide to drive website traffic
- Bespoke web design and build
- Custom-code, eco-friendly website build
- A conversion-optimised homepage
- Hosting and domain set up
- Add additional pages
- Add any functionality
- Add integrations
- Add copywriting
You also get:
- A free optimised contact page
- Free enrolment into our growth & maintenance plans
- Privacy-friendly analytics installation
- Post-launch website training
Website audit & strategy
A conversion-focused website audit and strategy session
- Conversion rate optimisation
- Web vitals (performance, accessibility, SEO)
- Design and UX review
- Website strategy (competitor analysis, lead generation, conversion optimisation + more)
- A tailored guide to drive website traffic
You also get:
- Strategy session before the audit
- Debrief session after the audit
60-minute strategy session
A power-hour about websites and website strategy
- Discuss ideas, problems or goals
- Get an expert opinion
- Get reassured
- Debrief containing summaries, next steps and resources
How we do things
Web design, development and strategy — wrapped in one
- 1
Discovery
We get to know your business inside and out. We discuss your business goals, audience, website goals, your current marketing presence, your current workload and more.
Optionally add in branding & visual identity here - 2
Website strategy
Competitor analysis and strategy based on the discovery. Decisions are formed for the sitemap, lead generation, conversion optimisation and traffic strategy.
Optionally add in copywriting here - 3
Website design
Wireframes are made to map out content and copy, followed by detailed designs imbued with your brand style and personality. Both informed by strategy and your feedback.
- 4
Website development
Interactions and animations bring your site to life. Functionality (forms, navigation, etc.) is built and integrations are added to turn your site into a powerhouse. All optimised for speed, SEO and all devices.
- 5
Launch & growth
Domains and hosting are sorted out. Together, we hit the big green button and go live. You continue to grow every month on a growth & maintenance plan.
Optionally add in monthly content writing here
About Lumin
Lumin is made up of me, Lucian, and a talented network of partners called “The Lumin Pack”.
The web design, development and strategy are handled by me. I’ve been working with websites since 2020 and have served 30+ businesses from solo business owners to £10m+ enterprise clients.
But, like the wolf, we adapt.
Thanks to the Lumin Pack, if you need a specific service to reach your business goals while working on a project with me, Lumin adapts to meet your needs.
Connect with me on LinkedInWhy?
I founded Lumin because I see a lot of websites which eventually fail due to a lack of strategy behind them. And, more importantly, I like seeing good businesses succeed. I like to big them up.
So, I help ambitious service-based and digital product businesses grow using websites that have flair, save you time and focus on conversions and giving value. I also create tailored guides that show how to squeeze the most out of your site and drive traffic to it after launch.
Traffic + conversions = booming business! Simple, right?
Services
Boost your business and save time with everything you need for a great online presence.
- Be bold, be exciting
Web design
Creative and exciting website design that makes you stand out and attracts customers.
Enquire for details - Generate traffic and leads
Web strategy
A holistic strategy for your website to align it with your business goals, boost your revenue and save you time.
Enquire for details - Engaging and conversion-optimised
Web development
Super functional, fast and frustration-free web development that saves you time and grows your business.
Enquire for details -
Growth & maintenance plans
Website plans that aren’t just about “maintenance”, but geared towards growth and conversion rate optimisation using incremental improvements.
Enquire for details -
Content writing
Achieve your site’s full potential with regular SEO-optimised articles, guided by you and written by professionals
Enquire for details
Website audits
A holistic website audit & strategy session based on your business goals that gets to the root of your website problems and offers solutions for higher conversions, traffic and more.
Find out moreAdditional partner services
Get everything you need in one place — save time, reduce risk, and grow more with The Lumin Pack. Services include writing, branding, marketing, social media and more. Enquire for details.
Enquire for details60-minute strategy session
AKA, a “power-hour” to have an in-depth consultation about any website or website strategy problems, ideas or questions.
Find out moreCase study
One of the biggest, most successful jiu jitsu franchises in the world? Let’s do it.
Alliance Jiu Jitsu Newcastle wanted to streamline their ops while increasing memberships and improving search engine visibility. By focusing on SEO, engaging design, and strategic calls to action, Lumin created a website spot on with Alliance's famous brand guidelines and style. The final site was an exciting hub for Alliance that drove sign-ups, boosted their online presence and ultimately grew the gym.
The result
- Over 200 new sign-ups in 10 months (80+% increase)
- 4.75k impressions and 300 clicks a month on Google (6.3% CTR)
- 7 monthly website enquiries (and that’s just through the contact form)
- Such an increase in members that Alliance Newcastle are looking to move to a bigger gym!
This is a true Lumin story. A leader in their space that inspires. They dared to grow, and so they did.
FAQs
Check out each service page for additional FAQs related to that specific service.
Lumin primarily works with 2 categories of business:
- Service-based businesses (creative services, gyms, coaches, marketing services — anything where you’re serving customers directly without physical products)
- Businesses that sell digital products (like SaaS products, apps, online courses, eBooks/PDFs, etc.).
We work with ambitious and exciting businesses that have character, flair or a spark of creativity. You want to grow and have a thriving online presence different from everyone else. Size-wise, normally what’s termed “small business” but as long as you have a strong budget for marketing, we’re the right fit. If you’re a larger organisation we’ll suggest working with a small team of your creative/marketing/strategy leads.
Professional websites could cost anywhere from £1,000 up to £10,000 and beyond. It completely depends on size, complexity and quality. Not all websites are made equal.
If you want a bespoke website that makes you stand out and pushes your business to reach your goals, you need a website with a strategy. That bumps up the cost a bit, but will massively increase your return on investment. With Lumin, prices start from £2,450 for quality website design, development and strategy.
Yes! All our websites & strategy packages as well as our website audit with strategy come with a 3-month performance review guarantee. If, after 3 months of your website’s public launch, you are not satisfied with the progress towards your business goals — you’ll get a completely free performance review.
Together, we’ll discuss what is going wrong, and then I’ll take a look at analytics and how you’ve been promoting and using your site to figure out exactly what the problem is. You’ll receive suggested improvements and even free implementation if they’re minor changes.
Lumin’s primary services (carried out by me, Lucian) fall under 3 main categories:
- Web design - UI/UX, Figma, website architecture, CRO
- Web development - front-end development, custom coding, Webflow development, SEO, CRO
- Web strategy - sitemaps & information architecture, competitor analysis, traffic strategy, business analysis
Then, we cover multiple auxiliary services through our partner network — The Pack. These include copywriting, content writing, branding, sustainability consulting, illustration and more.
“Luminary Websites” are built and hosted using Webflow to be fast, flexible, scalable and backed by enterprise-level infrastructure. Typically these cost less to make and allow a bit more flexibility when it comes to editing the site later.
“Eco Websites” are built using custom code and a headless CMS — usually a combo of Astro and Sanity . This produces what’s known as a statically generated site, which makes it much more lightweight, which along with other techniques makes a website that loads the fastest and has a lower carbon footprint.
For web design and strategy, yes. For web development, it depends.
- Web design: We can design new pages for your existing website. We don’t have set packages or pricing for this so you can book a call so we can chat details and receive a quote afterwards.
- Web strategy: Pay for a website audit & strategy to get a deep dive into why your site isn’t bringing in enough traffic or conversions. This process involves our strategy service.
- Web development: If your site is built in Webflow, then yep. Custom-coded sites (static sites, static site generator (SSG) sites, React, Next), then sure. We tend not to work with other website builders like WordPress, Wix, etc. unless it’s a really exciting project.
However, on the whole, we try to work on full new website builds, as it allows complete flexibility to implement our strategy from scratch.