Your mission deserves an impactful online presence and a trusted partner to help it grow with you.
We build strategic, sustainable websites that support your long-term mission, boost sales, and win back your time.
Sustainable, outdoor and planet-positive brands:
A beautiful website is great, but looks alone won’t cut it. You need a strategic, sustainable website that builds trust, converts visitors into customers, and works hard while you focus on your business.
Your business has evolved since making that DIY site. You need your website to embody your mission, values and style. A site that truly represents you will attract the right customers, build trust, and position you as a leader in your space.
A great website means nothing if no one sees it. That’s why we build for SEO, lead generation, and automation, so your website not only attracts the right audience but also works behind the scenes to streamline tasks and free up your time.
You want a bold, professional website that connects with your audience, fuels your growth, and makes an impact. A site that let's your business shine authentically – so you feel confident to share it with the world .
You’re a brilliant, sustainable leader in your space.
A force that shines. A luminary.
With help designing a website which truly reflects that, imagine how bright you’d be (spoiler: you’d be veritably blinding).
With a website built for SEO and lead generation, the right people find you. You attract more visitors and convert more into customers.
With a website that answers questions and captures leads, and a growth plan that prevents stagnation, you get a better return on your time and money.
When your website and copy truly reflect your mission, style and values, visitors instantly “get” you, building credibility, connection and trust.
Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.
I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.
I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.
Lucian's consultation was invaluable for optimising my eco-friendly sports and sustainability website. He helped me compress images, reduce page weight and boost my Website Carbon Calculator score from D to A. He also suggested practical changes like clearer CTAs, streamlined services, and a refined homepage. Thanks to Lucian's guidance, my website is more user-friendly with a lower carbon footprint!
We’re Lumin, a sustainable web design studio based in Brighton, working globally to amplify planet-positive brands.
Founded by Lucian Chevallier
with a mission to broaden the impact of businesses that put the
planet first, while trying to inspire others in the process.
You’re already brilliant. Our job is to reflect that to the world with a low-carbon, purpose-driven online presence.
Here’s how we do that:
Your website should fuel your growth, not hold you back. Whether you need a new site, a strategy to improve what you have, or free insights to guide you – we can help.
Strategy-led, low-carbon websites that build trust and drive conversions. Whether you need a brand-new site, a full strategic redesign, or just a visual refresh, we create sites that reflect your mission and grow with you.
Explore web design and development
Get your questions answered, get a plan. Find clarity with 1:1 consultations, website strategy and roadmaps.
Consulting and strategy
Get practical tools, a free website audit, and expert guidance to help you improve your site on your own.
Get free resourcesLucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.
Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.
Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.
Lucian redesigned our website following significant user growth of our app. He went above and beyond to ensure we were happy and was a pleasure to work with. We've received so many compliments on our new website and are extremely happy with it. I rarely give glowing testimonials, but this is well deserved. Highly recommend 5/5 stars.
From growing memberships, increasing conversions, building credibility, and attracting organic traffic, our websites don’t just look good—they deliver impact.
A renewed, optimised website build resulting in a 40% traffic increase, 190 monthly downloads, and a 74% reduction in per-page carbon emissions, improving visibility and amplifying their impact.
With SEO-boosted traffic and a 6.3% CTR, Alliance gained 300+ monthly clicks, 10+ monthly enquiries, and an 80% increase in sign-ups in 10 months, leading to a gym expansion.
A fast, low-carbon website designed to align with sustainability values while reflecting nature’s energy and adventure, increasing industry confidence and user engagement. Completed for a copywriting and brand voice micro agency.
Jeni’s new website aligns with her brand style, values, and mission while freeing her time from DIY design. It captures newsletter sign-ups and strengthens her thought leadership in the impact and sustainability space.
A concept design for a woodland restoration organisation, featuring an eco-conscious, user-friendly site that encourages donations, volunteering, and environmental action.
A redesigned website to support app user growth, build brand credibility, and attract organic traffic through articles around topical Gen Z trends, strengthening Zoplo’s position in the online debate space.
A sleek, strategy-led concept for a garden design studio, balancing structured planning with natural growth. Designed to showcase expertise, attract clients, and inspire outdoor transformations.
A showcase of photography portfolios and filmmaking projects for an award-winning, global photographer.
If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.
If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.
The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.
Our process is strategy-led and tailored to your needs. We often start with a free New Moon Audit to assess your website. From there, choose between a new website build, a full redesign, or consulting support.
For new websites, we follow a clear four-phase process, covering strategy, foundations, design & development, and launch. If you need improvements, we offer consultations and audits to optimise your existing site. Our approach ensures clarity, measurable results, and ongoing support to help your website evolve with your business.
We work with outdoor, wellness and sustainable brands. Any businesses inspired by or directly involved in anything outdoor-, nature-, natural health-, or fitness-related. As well as any conscious, planet-positive, or eco businesses. You know who you are, but, here are some examples:
If you fall outside of these categories, but see yourself as "purpose-driven" and you’re looking for a bold website that authentically captures your brand and converts browsers into buyers, we might be able to help you too.
Not all sites are made equal. Professional websites can cost anywhere from £1,000 up to £10,000, and beyond. The cost completely depends on the size, complexity, and quality of the site.
If you want a beautiful, compelling website that helps you stand tall in the market and drives your business towards its goals, it needs to sit at the centre of a website strategy. Building a strategy-backed website like this bumps up your costs a bit, but it will increase your ROI massively because your site will actually get traffic and convert. For high-quality, strategy-driven website design and development, our prices start at £2,450.
Yes! Through our Lumin Pack — our network of trusted, talented marketers and business consultants — we can craft copy that communicates the value of your offer to your ideal customer clearly and concisely, with a focus on the problems you solve. That way, you can show your prospects you understand them, and earn their trust and loyalty. If you’re interested, we can discuss professional copywriting during the Crescent Moon Discovery Session, as well as any other additional services like brand design, content writing and marketing.
Optimising your website for search engines (mostly Google) can be a great way to improve your site’s visibility and get more traffic. However, it’s just one of the many ways in which you can get more eyeballs on your site — and by default, yes, our web design and development focuses on the technical aspects of SEO.
This alone will increase Google’s love for your site, but if we add professional copywriting and/or content writing to the project, we can weave SEO keywords into the copy, further increasing the likelihood that Google will put your website in front of browsers when they search for something related to your product, service, or brand. Plus, our Growth and Support plans include quarterly SEO audits and keyword research.
We build websites in Webflow, ensuring they’re fast, scalable, carbon-optimised, SEO-friendly, responsive, and backed by enterprise-level infrastructure. Compared to websites created from the ground up with custom code, Webflow sites cost less to create and typically offer easier editing for you.
Our super eco-friendly builds, on the other hand, are built using custom code and a headless CMS, usually a combo of Astro and Sanity. This results in what’s known as a statically generated site, which, as a more lightweight solution, has an even lower carbon footprint. These sites are often a little faster, too — but more expensive than our Webflow builds.
For web design and strategy, yes. For web development, it depends.
However, on the whole, we try to work on full new website builds, as it allows complete flexibility to implement our strategy from scratch.
Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!
Lucian is a fantastic person to deal with, which along with his design and development skills, makes the experience that much better. Lucian was able to understand what I wanted quickly and he completed the development within Webflow perfectly. If you're reading this you can be sure you won't regret working with him.
Lucian created a visually stunning, user-friendly photography website that perfectly showcases my work. The clean design highlights my images, while the intuitive gallery makes browsing effortless. It's seamless across devices, fast, and secure. I’ve received many compliments on both the design and functionality. Plus, updating my site with new media is so easy now.
