Want to take your first step to an authentic, purpose-driven online presence you're proud of? Get your free New Moon Audit to learn if your website is dimming your shine in just 20 minutes.
Outdoor, wellness and sustainable brands:
Sure, you want a beautiful website that stuns visitors, capturing their attention and enticing them to stay. But looks alone won’t cut it. You need an authentic sales machine — a low-carbon website and copy that builds trust and converts browsers into buyers while you’re busy running your business.
You’ve grown so much since your first (probably DIY) website. And that old thing might not reflect your business as it stands today. You want to show up as your authentic self so you can connect with your ideal customers (not difficult ones) and earn their trust by proving you understand them.
Before you can earn people’s trust, you need to get them to your site. You need a solid website and marketing strategy that gets you plenty of traffic. A strategy that showcases your authenticity and expertise to your ideal market (AKA the people you love to work with). Think traffic sources, lead magnets and SEO.
Every day’s a mad (and wonderful) rush doing good things for people and our planet; you don’t have time to try to fix a broken website. But more than a low-maintenance site, you need one that proactively saves you time, automating tedious tasks and answering your prospects’ questions before they ask them.
You’re after a bold, low-carbon, purposeful website you’re proud to share with the world. A website that inspires like you inspire. A website that shines like you shine. That way, you can confidently point prospects towards it — and confidently grow your business. You drive both profit and purpose.
You’re a brilliant leader in your space. A force that shines. A Luminary.
But on your current website? Maybe not so much.
With a little help designing a website and forming a strategy that truly reflects your brand, imagine how bright you’d be (spoiler: you’d be veritably blinding).
With a solid marketing strategy, you’re now leveraging all your touchpoints to get steady traffic to your site.
With a site and copy that authentically reflects your brand, your visitors "get" you and your best foot is always forward.
Your website is now your hardest worker. It’s converting visitors into leads without you lifting a finger.
Now that you have a website that pre-emptively answers your customers’ questions, you’re saving time every day.
You’re no longer embarrassed to point people towards your website. In fact, you’re excited to share it with the world.
With a low-carbon website, a marketing strategy and ongoing growth and support—say "bye" to stagnation.
I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.
Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.
I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.
Lucian's consultation was invaluable for optimising my eco-friendly sports and sustainability website. He helped me compress images, reduce page weight and boost my Website Carbon Calculator score from D to A. He also suggested practical changes like clearer CTAs, streamlined services, and a refined homepage. Thanks to Lucian's guidance, my website is more user-friendly with a lower carbon footprint!
We’re Lumin, a purpose-driven website and marketing strategy business based in Brighton, operating globally. We work with outdoor, wellness and sustainable brands.
You’re already brilliant. Our job is to reflect your brilliance to the world with a low-carbon, purpose-driven website and digital marketing guidance.
Here’s how we do that:
We’ve laid out our services in a simple decision tree , allowing you to a) choose the best solution and b) approach your project in clear-cut steps. The takeaway? No hidden costs, more digestible payments, and more confidence in your investment.
Does your website reflect your brand and build trust — or is it costing you business? Delivered in a 20-minute Loom video, the New Moon Audit will show you exactly where your website is dimming your shine. It’s an easy first step and will help you decide between building a new site or revamping your existing one. If you’re already 100% sure about this decision, you’re welcome to skip the Audit, but it is totally free and packed with quick fixes and valuable insights.
Select an option to view the next step in your path
Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.
Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.
Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.
One of the biggest, most successful jiu jitsu franchises in the world? Let’s do it! In 2022, Alliance Jiu Jitsu Newcastle sought to streamline its operations while increasing memberships.
By focusing on engaging, on-brand design, compelling CTAs, and SEO, we created an exciting hub that strengthened Alliance’s online presence, boosted sign-ups, and ultimately grew the gym.
This is a true Lumin story. While they were already an inspiring leader in their space, Alliance still dared to grow, to shine even brighter — and so they did.
Lucian gets to know the business and then puts his own spin on it. We've had loads of praise about the site and it also helped our business management. The design and quality are up there with the best and our sign ups have gone through the roof!
If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.
If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.
The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.
If you’re keen to get an eco website and marketing strategy right away, that’s fantastic; we love your energy. However, we’ll still need to begin with a Crescent Moon Discovery Session to learn about your business and goals and make sure our solution is the best one for you. After that, though, we can create a custom proposal for your website build (with our Half Moon Strategy Creation included in the quote).
If you're only after web design, development and copywriting, we can help with that too. We'll need to chat first though.
We work with outdoor, wellness and sustainable brands. Any businesses inspired by or directly involved in anything outdoor-, nature-, natural health-, or fitness-related. As well as any conscious, planet-positive, or eco businesses. You know who you are, but, here are some examples:
If you fall outside of these categories, but see yourself as "purpose-driven" and you’re looking for a bold website that authentically captures your brand and converts browsers into buyers, we might be able to help you too.
Not all sites are made equal. Professional websites can cost anywhere from £1,000 up to £10,000, and beyond. The cost completely depends on the size, complexity, and quality of the site.
If you want a beautiful, compelling website that helps you stand tall in the market and drives your business towards its goals, it needs to sit at the centre of a website strategy. Building a strategy-backed website like this bumps up your costs a bit, but it will increase your ROI massively because your site will actually get traffic and convert. For high-quality, strategy-driven website design and development, our prices start at £2,450.
Yes! Through our Lumin Pack — our network of trusted, talented marketers and business consultants — we can craft copy that communicates the value of your offer to your ideal customer clearly and concisely, with a focus on the problems you solve. That way, you can show your prospects you understand them, and earn their trust and loyalty. If you’re interested, we can discuss professional copywriting during the Crescent Moon Discovery Session, as well as any other additional services like brand design, content writing and marketing.
Optimising your website for search engines (mostly Google) can be a great way to improve your site’s visibility and get more traffic. However, it’s just one of the many ways in which you can get more eyeballs on your site — and by default, our web design and development focuses on the technical aspects of SEO, as opposed to content SEO.
This alone will increase Google’s love for your site, but if we add professional copywriting to the project, we can weave SEO keywords into the copy, further increasing the likelihood that Google will put your website in front of browsers when they search for something related to your product, service, or brand. Plus, our Growth and Support plans include quarterly SEO audits and keyword research.
We build websites in Webflow, ensuring they’re fast, scalable, carbon-optimised, SEO-friendly, responsive, and backed by enterprise-level infrastructure. Compared to websites created from the ground up with custom code, Webflow sites cost less to create and typically offer easier editing for you.
Our super eco-friendly builds, on the other hand, are built using custom code and a headless CMS, usually a combo of Astro and Sanity. This results in what’s known as a statically generated site, which, as a more lightweight solution, has an even lower carbon footprint. These sites are often a little faster, too — but more expensive than our Webflow builds.
For web design and strategy, yes. For web development, it depends.
However, on the whole, we try to work on full new website builds, as it allows complete flexibility to implement our strategy from scratch.
Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!
Lucian is a fantastic person to deal with, which along with his design and development skills, makes the experience that much better. Lucian was able to understand what I wanted quickly and he completed the development within Webflow perfectly. If you're reading this you can be sure you won't regret working with him.
Lucian created a visually stunning, user-friendly photography website that perfectly showcases my work. The clean design highlights my images, while the intuitive gallery makes browsing effortless. It's seamless across devices, fast, and secure. I’ve received many compliments on both the design and functionality. Plus, updating my site with new media is so easy now.
