We’re Lumin, a web design, development and digital strategy business based in Brighton, UK, operating globally.
We help outdoor, wellness and sustainable brands with their online presence using authentic web design, low-carbon web development, and online strategy.
We’re Luminaries too
luminary /’lu:m|n(ə)ri/
- a celestial light-giving body, especially the sun or moon
- a body or object that gives off light
Our mission is to be your moon. To reflect your light with a purpose-driven website and strategy so you can shine even brighter.
Hi, I’m Lucian
I founded Lumin because I was tired of seeing outdoor, wellness and sustainable businesses waste their hard-earned money on websites that weren’t designed to support their goals.
It’s simple, really:
If you understand your business goals, you can create a marketing strategy that helps you achieve them.
And if you understand your marketing strategy, you can create a website that sits at the centre of it, earning the trust, loyalty, and business of your prospects.
At Lumin, we understand this hierarchy.
That’s why we take a strategy-first approach to web design and development. And why we produce websites that have an actual reason for existing — beyond ticking the “I have a website box.”
Our websites anchor and reinforce your marketing, authentically reflect your brand, build trust, convert browsers into buyers, and save you time.
With us, your site will be both a tireless sales machine and a bold statement about you. One you’re confident to share. Excited to share.
As the primary website strategist, designer, and developer at Lumin, I’ll be your main port of call. With that in mind, here are some things to know about me:
- I’ve been a website “unicorn” since 2020 — strategising, designing, and building websites for ambitious businesses that range in size from owner-operated micro-businesses to global enterprises.
- I have a Master’s in Mechanical Engineering, so identifying and solving problems and optimising systems is kinda my thing. You’ll see this come to life in the strategy work I do for you.
- I've always had a personal passion and love for the outdoors and natural wellness/health practices. Not to mention my lifelong desire to do good things for our planet. Basically, I understand your industry.
- Celebrating the triumphs of others has always lit me up. For my family, my friends, my colleagues, and you, I’m the epitome of a hype man: right there in the front row, wearing a shirt with your name on it, cheering you on long after the curtains close and everyone goes home.
The Lumin Pack
But Lumin is bigger than me.
I might be a website unicorn, but I can’t — and don’t try to — do everything.
That’s where the Lumin Pack comes in.
The Pack is a collective of talented digital marketers and business consultants I trust. From graphic designers to copywriters to business coaches and beyond.
It allows Lumin to remain agile like the wolf, to adapt. We’re here to solve your problems and help you achieve your goals, not just build you a fast, beautiful website.
Whatever you need to get you where you want to go, the Pack provides.
Our principles, your principles
These aren't just "values". These truly mean something to us. They’re the lights that guide us and our decisions. Hopefully, they guide you too.
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1. Compassion to our planet
We stand for the planet, nature, the outdoors, animals. Those who don’t have the same voice as we do. We need to refocus our priorities on these beautiful, finite things that can’t survive in a society where we dominate the room. They are all equal shareholders in our planet and everything we do. Business can be a vehicle for change.
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2. Knowledge, education and support
We stand for free knowledge, education and support that people truly need and want. Not just the status quo education. Real life, real-world education and support. This can help those less fortunate than us in a practical way. People who don’t know the things we do. Share your wisdom. Queue principle 3.
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3. Autonomy and control
We stand for giving people autonomy through successful small and medium businesses. Taking power away from faceless big corporations and organisations who get to make decisions for us. We want to foster a society where you can start that business and pursue the thing you love; a world where ordinary people have control and create a fair society, together.
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4. Styles and solutions with flair
We stand for personality, creativity and flair when it comes to both style and solutions. Websites that look like you: unique. Designs that find beauty in contrast. Websites that work for you. Websites that fit the way you work and the things you need you like a glove. We believe in this creativity for both problem-solving and design.
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5. Energy into everything
We stand for happiness, joy and optimism. There are hard things we’ll all have to do in life. In our personal lives, in our businesses, and in our planet and society. We don’t want doom and gloom. We believe in lifting the spirits of those who are down, inflating those who are up, and putting smiles on faces during tough times.
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I'm chuffed with my beautiful, low-carbon website, but the real value came from the in-depth strategy Lucian created. It built trust during our project and shaped the website to ensure I get results rather than making design decisions based on 'ooh this will be pretty'. I love the design and the creativity he brought to the project, which he kept smooth and stress-free. The offboarding was also seamless.
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Lucian's consultation was invaluable for optimising my eco-friendly sports and sustainability website. He helped me compress images, reduce page weight and boost my Website Carbon Calculator score from D to A. He also suggested practical changes like clearer CTAs, streamlined services, and a refined homepage. Thanks to Lucian's guidance, my website is more user-friendly with a lower carbon footprint!
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Lucian is amazing, very talented and easy to work with! Thank you for all the great work you've done to our site, we are very lucky to have you.
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Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.
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Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.
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Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.
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I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.
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Lucian gets to know the business and then puts his own spin on it. We've had loads of praise about the site and it also helped our business management. The design and quality are up there with the best and our sign ups have gone through the roof!
Not sure where to start?
The New Moon Audit is for you
If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.
- Delivered in a 20-minute Loom video within 7 days.
- Sheds light on the brilliant and not-so-brilliant parts of your existing website.
- Get quick fixes and valuable insights you could use to improve your website right away, without spending a penny.
If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.
Get your free New Moon Audit here:
The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.
Get your free website guide
