A glowing moon

White-label strategy-driven web design and development for agencies

Do you run an exciting agency or studio that wants to offer exceptional websites to your clients?

Let us help you and your clients shine brighter with white-label and retainer web design, development and strategy. Save time, broaden your offerings and get more results.

Website mock ups of a desktop website and mobile websites. One laptop with a phone on either side, showing web designs by Lumin and Lucian Chevallier. The websites show a garden design website, copywriters website and yoga studio website.
Headshot of Tom Armes from Expertise:Brand
“Included features I wasn't expecting”
Tom Armes — Expertise:Brand
Let's work together

Impress your clients with a website that helps them shine.

Busy agencies and studios:

You need conversions, not just good looks

Your agency needs to make more than a visually stunning website for your clients—it needs to make websites that convert visitors into loyal customers. The sites we create for your clients with our white-label web design don't just look great; they act as trust-building sales tools, reflecting their brand and connecting with their ideal audience.

You need a website partner

You need a partner who easily melds into your workflow, gets your time back and doesn't cause you stress. Whether that means running our own strategy to formulate the perfect site for your client or stepping back and letting you take the lead. We’re flexible—ready to handle the full process or collaborate with your team.

Imagine your potential if you could offer strategy-driven websites

You’re a brilliant leader in your space. A force that shines. A Luminary.

But are you offering DIY websites to your clients or no websites at all? Then you could shine brighter.

With a little help designing websites that truly reflect your clients' brands, imagine how bright you’d be (spoiler: you’d be veritably blinding).

Let's talk
    “Lumin's professionalism and meticulous attention to detail made the process stress-free”

    Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.

    Headshot of Mina Chiang from Founder, Humanity Research Consultancy
    Mina Chiang
    Founder, Humanity Research Consultancy
    “Perfectly reflects my values and vision”

    I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.

    Headshot of Jeni Miles from Behavioural scientist and business consultant
    Jeni Miles
    Behavioural scientist and business consultant
    “Approaches projects with a strategic mindset”

    Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.

    Headshot of Nick Petrou from Nick Petrou Copywriting
    Nick Petrou
    Nick Petrou Copywriting

Reflecting the brilliance of agencies and studios, helping you shine even brighter

We’re Lumin, a strategic web design and development business run by Lucian Chevallier, based in Brighton but operating globally. We help busy agencies and studios with white-label web design and development, either on a project or retainer basis.

You’re already brilliant. Our job is to reflect your brilliance to your clients by delivering great websites for them. Raising their online presence and saving you time.

Here’s how we do that:

Our process and services

Our simple decision tree shows how we could work with your clients and how our design, development and strategy services blend together so you can be confident about what we deliver.

We offer these as one-off deliverables or within our flexible retainer packages starting from just £375/month.

Start here
  1. New Moon Audit

    Does your website reflect your brand and build trust — or is it costing you business? Delivered in a 15-minute Loom video, the New Moon Audit will show you exactly where your website is dimming your shine. It’s an easy first step and will help you decide between building a new site or revamping your existing one. If you’re already 100% sure about this decision, you’re welcome to skip the Audit, but it is totally free and packed with quick fixes and valuable insights.

    Delivery: Within 7 days
    Price: Free
Get your New Moon Audit

Select an option to view the next step in your path

  1. Phase 1 — Crescent Moon Clarity Workshop

    The Crescent Moon Clarity Workshop is a 90-minute deep dive into your business; it’s also the first phase of our strategy-driven web design and development. Even if you choose not to progress beyond this phase, you’ll walk away with a crystal-clear understanding of your target market, current marketing presence, business goals, and how you can achieve them — namely through a fresh, purposeful website.

    If you want to make your website even more compelling, we can discuss additional services, like professional copywriting and visual branding, at this stage. You may also want to consider eco-friendly web design.

    Delivery: Within a 90-minute session
    Price: £95
    Book your Clarity Workshop
  2. Phase 2 — Half Moon Strategy Formation

    Now that we understand your business goals, we’ll create a robust website strategy that will help you achieve them, focusing on the metric that’ll impact your business the most: conversion rate. Among several other highly valuable deliverables (like a competitor analysis sheet, an SEO attack plan, user personas, and a site map) you’ll get a traffic cheat sheet that presents all your brand touchpoints in a clear visual format and details practical ways to leverage them to get more eyes on your site. Because if no one ever sees your website, it won’t matter how fast, beautiful, or compelling it is!

    Delivery: 3-5 days
    Price: £295
  3. Proposal Review

    Now that we know exactly how a strategy-driven website will strengthen your online presence and earn you more conversions, we’ll draft a proposal (assuming we’re keen to work together!). We’ll then discuss the proposal with you in a free 25-minute chat, ensuring it’s 100% clear and that we’re offering solutions that address every one of your marketing and business goals.

    Delivery: 25-minute call
    Price: Free
  4. Phase 3 — Gibbous Moon Design and Development

    After the proposal is finalised, we’ll get started with the main body of work: wireframing, designing, and building a responsive website that positively scintillates on desktop and mobile alike. A lightning-fast, user-friendly site that Google loves as much as your human visitors do. We’ll ask for your feedback at every milestone, constantly refining your website so it authentically represents your brand, grabs (and holds) attention, increases your conversion rate, and saves you time.

    Delivery: 3-8 weeks
    Price: From £2,450
  5. Phase 4 — Full Moon Launch

    Once you’re 100% happy with your new website — your forever website — we’ll unleash it into the wild, dazzling the world with your brilliance.  We can then discuss a Moonlight Growth and Support Plan, where we’ll monitor your website with advanced analytics, hunting for growth opportunities and added efficiencies. That way, your site will remain true to your brand as you evolve, and continue to convert browsers into buyers as the market inevitably shifts.

    Delivery: Optional ongoing plans
    Price: From £45/month
  • Option 1 — 60-minute Consultation

    If you’re mostly happy with your website, our 60-minute Consultation is the perfect way to isolate the areas you’d like to improve and create a practical action plan to achieve your goals. First, we’ll research your brand so you don’t have to go over the basics in the Consultation, during which we’ll answer as many of your questions as possible, saving you the confusion and stress of trying to fix or optimise a live website alone. Following that, you’ll receive a report summarising our discussion, with resources and clear steps to improve your site.

    £145
    60 minutes
    Book your consultation now

    • We only offer 3 of these each month. That way, they get the brainspace they deserve!
  • Option 2 — Website Audit and Strategy Overhaul

    This is ideal if you know your website and strategy need improvement but aren’t sure where to start. First, we’ll learn all about your business and goals so that, as we dive deep into your website during a comprehensive audit, we can hunt for the root causes of what’s holding you back. After the audit, you’ll receive a report outlining precisely where your site could be improved, with an emphasis on conversion rate. Supported by powerful visuals, the report will also include a practical website strategy you can put into action right away, focusing on how you can leverage your website site to achieve your overarching goals.

    £495
    Delivered in 1 week
    Book your Strategy Overhaul

    • We only offer 2 of these each month. That way, they get the brainspace they deserve!
    • “Lumin designed something beyond my imagination”

      Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.

      Headshot of Danny Rhodes from Food Fight
      Danny Rhodes
      Food Fight
      “Able to integrate our abstract requests into reality!”

      We've worked with Lumin on multiple occasions to get help with our website, and Lucian's understanding and ability to translate what we needed to happen and put it into motion is amazing. He's quick, kind, thorough and professional. Although he's based in a different hemisphere and time zone, everything was seamless and super prompt! Thank you so much Lucian.

      Headshot of Laura Miers from Laura Miers Jewellery
      Laura Miers
      Laura Miers Jewellery
      “Design & delivery is amazing”

      Communication, design & delivery is amazing. We would highly recommend Lucian for any dev design and development.

      Headshot of Darren O'Donnell from Golf Jobs
      Darren O'Donnell
      Golf Jobs

    Case study

    One of the biggest, most successful jiu jitsu franchises in the world? Let’s do it! In 2022, Alliance Jiu Jitsu Newcastle sought to streamline its operations while increasing memberships.

    By focusing on engaging, on-brand design, compelling CTAs, and SEO, we created an exciting hub that strengthened Alliance’s online presence, boosted sign-ups, and ultimately grew the gym.

    The result

    • More than 200 new sign-ups in 10 months (an increase of over 80%)
    • 4,750 impressions and 300 clicks per month on Google (6.3% CTR)
    • 7 website enquiries per month (and that’s just through the contact form)
    • Such a drastic increase in memberships that Alliance are looking for a bigger gym!

    This is a true Lumin story. While they were already an inspiring leader in their space, Alliance still dared to grow, to shine even brighter — and so they did.

    A set of website mockups for the Alliance Jiu Jitsu Newcastle website, showing the homepage, the classes page, sign up page, the contact page and more. Designs are by Lucian Chevallier from Lumin web design, development & strategy.
    “After waiting 4 years to get a new website due to nothing being simple, Lumin was exactly what we needed.”

    Lucian gets to know the business and then puts his own spin on it. We've had loads of praise about the site and it also helped our business management. The design and quality are up there with the best and our sign ups have gone through the roof!

    Headshot of Chris Short from Alliance Newcastle
    Chris Short
    Alliance Newcastle

    More of our work

    • Website mockup of a laptop showing the hero section for the Figure Eight Creative website
      Copywriting and brand voice agency
      Figure Eight Creative

      Outdoor, nature and adventure-inspired web design, development and strategy for a copywriting and brand voice microagency.

    • Website mockup of a laptop showing the hero section for the Alliance Jiu Jitsu Newcastle website
      Jiu-Jitsu gym
      Alliance Jiu Jitsu Newcastle

      Streamlined operations and boosted memberships for one of the biggest Jiu-Jitsu franchises in the world using engaging and on-brand design, strong CTAs, and SEO.

    • Website mockup of a laptop showing the hero section for the Humanity Research Consultancy website
      Social enterpise
      Humanity Research Consultancy

      Highly functional website build and complex CMS set up to help a social enterprise fighting modern slavery create a larger impact with further reach.

    • Website mockup of a laptop showing the hero section for the Jeni Miles website
      Behavourial science consultant
      Jeni Miles

      Lead generation and blog website designed and built for a sustainability-focused business consultant seeking to make lasting positive change and help businesses grow.

    • Website mockup of a laptop showing the hero section for the Food Fight website
      Card game
      Food Fight

      A lighthearted and playful calling point to build hype and interest around an upcoming card game all about healthy eating and angry veg.

    • Website mockup of a laptop showing the hero section for the Chris Ryan website
      Photographer and filmmaker
      Chris Ryan

      A showcase of photography portfolios and filmmaking projects for an award-winning, global photographer.

    • Website mockup of a laptop showing the hero section for the Whole Earth Productions website
      Film Production Company
      Whole Earth Productions

      Portfolio and services for a film production company inspired by the natural world, human beings and incredible stories.

    • Website mockup of a laptop showing the hero section for the Olivia Chevallier Coaching website
      Life coach
      Olivia Chevallier Coaching

      A life and confidence coach who helps people overcome self-doubt, anxiety, and low motivation, helped by a professional online presence that drives leads and grows their mailing list.

    Let's talk

    Website retainers: A full suite of services at your fingertips

    Each retainer package includes unrestricted access to the following:

    • Web Design: Wireframing, moodboarding, UI/UX design, prototyping, high-fidelity designs, asset curation, Figma
    • Web Development: Webflow development, custom coding, headless CMS, SEO, optimisation (conversions, performance and carbon footprint), and website maintenance and growth
    • Website Strategy: Competitor analysis, sitemaps, user stories, research, traffic strategies, audits and consultations

    Through the following flexible, high-value packages:

    • Basic: 10 hours/month = £375 (save £25)
    • Standard: 20 hours/month = £700 (save £100)
    • Premium: 30 hours/month = £975 (save £225)
    • Ultimate: 40 hours/month = £1,200 (save £400)

    (Additional hours can be purchased in 5-hour blocks for £150 per block on the Ultimate plan).

    Contact us now to get started

    Start shining brighter online with professional, strategy-driven web design and development. Send us an enquiry, and we'll go from there.


    Or if you'd prefer to see how we could work together and get to know each other a bit better over a chat, you can book a 30-minute call instead.

    Book a call now

    FAQs

    Still have questions?

    Send us a message; we’d love to help.

    Let's talk
      “Everything from user experience and SEO to trust-building”

      Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.

      Headshot of Merve Goulding from Karakedi Studio
      Merve Goulding
      Karakedi Studio
      “Fluently understood our brand identity”

      Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!

      Headshot of Louis Taylor from Whole Earth Productions
      Louis Taylor
      Whole Earth Productions
      “You’re bound to end up with a better website”

      The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.

      Headshot of Juan Carlzon from Carlzon Design Co
      Juan Carlzon
      Carlzon Design Co