Does your website reflect your brand and build trust?
Brighton-based businesses, get your free New Moon Audit to learn how your website is dimming your shine in just 15 minutes. This is an easy first step towards a strategy-driven website you’re proud of.
Get a 15-minute video audit of your website straight to your inbox. It covers strengths, weaknesses and actionable tips to improve conversions, carbon footprint, and design and helps you decide between a revamp or a new, strategy-driven site.
Busy Brighton-based founders and marketing leads of service businesses:
You need more than a visually appealing website—you need one that converts visitors into customers. Your website should not only look great but act as a trust-building sales tool that authentically reflects your current business and connects with ideal clients. It should also save you time by automating tasks and answering questions before they're asked.
A solid website strategy is key to driving traffic and showcasing your expertise. You want a site that attracts the right audience, builds trust, and ultimately boosts your business. Most importantly, it should be a website you’re proud to share—one that represents your growth and shines like you do.
You’re a brilliant leader in Brighton. A force that shines. A Luminary.
But on your current website? Maybe not so much.
With a little help designing a website that truly reflects your brand, imagine how bright you’d be (spoiler: you’d be veritably blinding).
With a solid website strategy, you’re now leveraging all your touchpoints to get steady traffic to your site.
With a site that perfectly reflects your brand, your visitors understand you and your best foot is always forward.
Your website is now your hardest worker. It’s converting visitors into leads without you lifting a finger.
Now that you have a website that pre-emptively answers your customers’ questions, you’re saving time every day.
You’re no longer embarrassed to point people towards your website. In fact, you’re excited to share it with the world.
Now that you have a snappy modern website that isn’t holding you back, there’s really no limit to your growth.
I was struggling with an old website and lacked the time or expertise to manage a migration. Lucian’s strategy-driven approach made it seamless, and his collaborative style ensured my feedback was always heard. Now, I have a professional website I’m proud to share in the impact and sustainability space. I highly recommend Lucian if you need a professional online presence without the technical hassle.
Lumin exceeded our expectations in creating a user-friendly, carbon-conscious website that effectively showcases our work. Lucian maintained clear communication, conducted thorough testing, and provided detailed instructional videos on using and maintaining our new site. His professionalism and meticulous attention to detail made the process stress-free. We would gladly work with Lumin again.
Lucian only builds websites that genuinely support your goals, avoiding cookie-cutter solutions made just to tick the "I have a website box". I helped Lumin with copywriting and I've never had anyone translate my copy onto a website so well. Lucian did a marvellous job; I'm so proud of the end result. He's a pleasure to work with, and anyone seeking a strategy-driven website will feel the same.
We’re Lumin, a strategic web design and development business based in the lovely, vibrant city of Brighton and run by Lucian Chevallier.
You’re already brilliant. Our job is to reflect your brilliance to the world with a purpose-driven website that is as exciting as the city we live in.
Here’s how we do that:
We’ve laid out our services and in a simple decision tree , allowing you to a) choose the best solution and b) approach your project in clear-cut steps. The takeaway? No hidden costs, more digestible payments, and more confidence in your investment.
Does your website reflect your brand and build trust — or is it costing you business? Delivered in a 15-minute Loom video, the New Moon Audit will show you exactly where your website is dimming your shine. It’s an easy first step and will help you decide between building a new site or revamping your existing one. If you’re already 100% sure about this decision, you’re welcome to skip the Audit, but it is totally free and packed with quick fixes and valuable insights.
Select an option to view the next step in your path
Lucian is a top-class professional with an eye for detail and outstanding creativity. He really brought my website to life. Communication was always there and he was never afraid to help and answer questions. I strongly recommend Lucian - everything has been 10/10 from start to finish.
We've worked with Lumin on multiple occasions to get help with our website, and Lucian's understanding and ability to translate what we needed to happen and put it into motion is amazing. He's quick, kind, thorough and professional. Although he's based in a different hemisphere and time zone, everything was seamless and super prompt! Thank you so much Lucian.
Lucian created a visually stunning, user-friendly photography website that perfectly showcases my work. The clean design highlights my images, while the intuitive gallery makes browsing effortless. It's seamless across devices, fast, and secure. I’ve received many compliments on both the design and functionality. Plus, updating my site with new media is so easy now.
One of the biggest, most successful jiu jitsu franchises in the world? Let’s do it! In 2022, Alliance Jiu Jitsu Newcastle sought to streamline its operations while increasing memberships.
By focusing on engaging, on-brand design, compelling CTAs, and SEO, we created an exciting hub that strengthened Alliance’s online presence, boosted sign-ups, and ultimately grew the gym.
This is a true Lumin story. While they were already an inspiring leader in their space, Alliance still dared to grow, to shine even brighter — and so they did.
Lucian gets to know the business and then puts his own spin on it. We've had loads of praise about the site and it also helped our business management. The design and quality are up there with the best and our sign ups have gone through the roof!
A fast, low-carbon website designed to align with sustainability values while reflecting nature’s energy and adventure, increasing industry confidence and user engagement. Completed for a copywriting and brand voice micro agency.
With SEO-boosted traffic and a 6.3% CTR, Alliance gained 300+ monthly clicks, 10+ monthly enquiries, and an 80% increase in sign-ups in 10 months, leading to a gym expansion.
A renewed, optimised website build resulting in a 40% traffic increase, 190 monthly downloads, and a 74% reduction in per-page carbon emissions, improving visibility and amplifying their impact.
Jeni’s new website aligns with her brand style, values, and mission while freeing her time from DIY design. It captures newsletter sign-ups and strengthens her thought leadership in the impact and sustainability space.
A redesigned website to support app user growth, build brand credibility, and attract organic traffic through articles around topical Gen Z trends, strengthening Zoplo’s position in the online debate space.
A lighthearted and playful calling point to build hype and interest around an upcoming card game all about healthy eating and angry veg to improve people's health and wellbeing.
A showcase of photography portfolios and filmmaking projects for an award-winning, global photographer.
Portfolio and services for a film production company inspired by the natural world, outdoors, human beings and incredible stories.
If you decide to have a new site built with us after your free website audit, if it's been live for 3 months and you aren’t satisfied with your progress towards your goals, let us know and we’ll offer a performance review for free.
First, we’ll discuss how your website isn’t meeting your expectations. Then we’ll take a look at the analytics and create an action plan to get back on track. We’ll even implement any minor changes for free.
Marketing can be a process of trial and error. But don’t worry; we won’t build you a website and then pull an Irish Goodbye. We’re here for the long haul, ensuring you have a beautiful, high-converting website that grows alongside you.
If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.
If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.
The New Moon website audit helped me identify blind spots I had on my website. Both in terms of design and conversion rate, like CTAs and section placement. Lucian provided a ton of value in a short video. The feedback was on point and picked up improvements that I failed to see.
We love local business. And, our founder Lucian Chevallier loves making new business mates and making connections in Brighton.
We don't typically offer discounts because we're more about adding value, rather than taking it away. So while we can't offer you a discount because you're based in Brighton, we do offer Brighton-based businesses 3 months on our middle-tier growth plan for free if they book a project with us.
Our process is strategy-led and tailored to your needs. We often start with a free New Moon Audit to assess your website. From there, choose between a new website build, a full redesign, or consulting support.
For new websites, we follow a clear four-phase process, covering strategy, foundations, design & development, and launch. If you need improvements, we offer consultations and audits to optimise your existing site. Our approach ensures clarity, measurable results, and ongoing support to help your website evolve with your business.
We work with outdoor, wellness and sustainable brands. Any businesses inspired by or directly involved in anything outdoor-, nature-, natural health-, or fitness-related. As well as any conscious, planet-positive, or eco businesses. You know who you are, but, here are some examples:
If you fall outside of these categories, but see yourself as "purpose-driven" and you’re looking for a bold website that authentically captures your brand and converts browsers into buyers, we might be able to help you too.
Not all sites are made equal. Professional websites can cost anywhere from £1,000 up to £10,000, and beyond. The cost completely depends on the size, complexity, and quality of the site.
If you want a beautiful, compelling website that helps you stand tall in the market and drives your business towards its goals, it needs to sit at the centre of a website strategy. Building a strategy-backed website like this bumps up your costs a bit, but it will increase your ROI massively because your site will actually get traffic and convert. For high-quality, strategy-driven website design and development, our prices start at £2,450.
Yes! Through our Lumin Pack — our network of trusted, talented marketers and business consultants — we can craft copy that communicates the value of your offer to your ideal customer clearly and concisely, with a focus on the problems you solve. That way, you can show your prospects you understand them, and earn their trust and loyalty. If you’re interested, we can discuss professional copywriting during the Crescent Moon Discovery Session, as well as any other additional services like brand design, content writing and marketing.
Optimising your website for search engines (mostly Google) can be a great way to improve your site’s visibility and get more traffic. However, it’s just one of the many ways in which you can get more eyeballs on your site — and by default, yes, our web design and development focuses on the technical aspects of SEO.
This alone will increase Google’s love for your site, but if we add professional copywriting and/or content writing to the project, we can weave SEO keywords into the copy, further increasing the likelihood that Google will put your website in front of browsers when they search for something related to your product, service, or brand. Plus, our Growth and Support plans include quarterly SEO audits and keyword research.
We build websites in Webflow, ensuring they’re fast, scalable, carbon-optimised, SEO-friendly, responsive, and backed by enterprise-level infrastructure. Compared to websites created from the ground up with custom code, Webflow sites cost less to create and typically offer easier editing for you.
Our super eco-friendly builds, on the other hand, are built using custom code and a headless CMS, usually a combo of Astro and Sanity. This results in what’s known as a statically generated site, which, as a more lightweight solution, has an even lower carbon footprint. These sites are often a little faster, too — but more expensive than our Webflow builds.
For web design and strategy, yes. For web development, it depends.
However, on the whole, we try to work on full new website builds, as it allows complete flexibility to implement our strategy from scratch.
Lucian is transparent, and approachable and walks you through the whole process. The designs he came up with were a perfect match for our brand. Our site has helped new clients find us and allowed us to finally grow our online presence!
Lucian's website strategy exceeded my expectations. His insightful questions meant he understood my business and helped me to reflect on it. His analysis of how to improve my website and marketing strategy was practical and actionable, he covered it all. Just wow! Highly recommend if you're looking to improve your online presence.
Lucian is a fantastic person to deal with, which along with his design and development skills, makes the experience that much better. Lucian was able to understand what I wanted quickly and he completed the development within Webflow perfectly. If you're reading this you can be sure you won't regret working with him.
