We’re Lumin, a web design, development and digital strategy business based in Brighton, UK, operating globally.
We help outdoor, wellness and sustainable brands with their online presence using authentic web design, low-carbon web development, and online strategy.
We’re Luminaries too
luminary /’lu:m|n(ə)ri/
- a celestial light-giving body, especially the sun or moon
- a body or object that gives off light
Our mission is to be your moon. To reflect your light with a purpose-driven website and strategy so you can shine even brighter.
Hi, I’m Lucian
I founded Lumin because I was tired of seeing outdoor, wellness and sustainable businesses waste their hard-earned money on websites that weren’t designed to support their goals.
It’s simple, really:
If you understand your business goals, you can create a marketing strategy that helps you achieve them.
And if you understand your marketing strategy, you can create a website that sits at the centre of it, earning the trust, loyalty, and business of your prospects.
At Lumin, we understand this hierarchy.
That’s why we take a strategy-first approach to web design and development. And why we produce websites that have an actual reason for existing — beyond ticking the “I have a website box.”
Our websites anchor and reinforce your marketing, authentically reflect your brand, build trust, convert browsers into buyers, and save you time.
With us, your site will be both a tireless sales machine and a bold statement about you. One you’re confident to share. Excited to share.
As the primary website strategist, designer, and developer at Lumin, I’ll be your main port of call. With that in mind, these are the most important things to know about me:
- I’ve been a website “unicorn” since 2020 — strategising, designing, and building websites for ambitious businesses that range in size from owner-operated micro-businesses to £10m+ enterprises.
- I have a Master’s in Mechanical Engineering, so identifying and solving problems and optimising systems is kinda my thing. You’ll see this come to life in the strategy work I do for you.
- I've always had a personal passion and love for the outdoors and natural wellness/health practices. Not to mention my lifelong desire to do good things for our planet (hence the sustainable focus too). Basically, I understand your industry.
- Celebrating the triumphs of others has always electrified me. For my family, my friends, my colleagues, and you, I’m the epitome of a hype man: right there in the front row, wearing a shirt with your name on it, cheering you on long after the curtains close and everyone goes home.
The Lumin Pack
But Lumin is bigger than me.
I might be a website unicorn, but I can’t — and don’t try to — do everything.
That’s where the Lumin Pack comes in.
The Pack is a collective of talented digital marketers and business consultants I trust. From graphic designers to copywriters to business coaches and beyond.
It allows Lumin to remain agile like the wolf, to adapt. We’re here to solve your problems and help you achieve your goals, not just build you a fast, beautiful website.
Whatever you need to get you where you want to go, the Pack provides.
Not another values section
We’d never suggest including a list of values on your website if those values weren’t intrinsic to your business and the outdoor, wellness and sustainable brands we work with. So know that ours truly mean something to us. They’re the lights that guide us.
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Compassion to our planet
We exist to lift people and the planet up and make a positive difference in the world. The easiest way we can all do that is to be kind to one another, ourselves and the beautiful planet we live in.
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Creative styles and solutions
There’s no one way to “do marketing.” We’re constantly looking for new angles — creative ways to solve problems and add style and flair to help you stand out.
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Energy into everything
We bring optimism, verve, energy to the table every day. Especially Mondays. That’s because we love what we do, especially when we can help you fuel the flames that drive your purpose-driven business.
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Ambitious and purpose-driven
We’ll always champion your ambition because we always invest in and champion our own. Unapologetically. At Lumin, we’re all about the moonshots, baby. Let's make a difference together.
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Always being ourselves
We’re completely honest and transparent with what we care about, what we think, and why. We’re daringly authentic, and we encourage you to be, too — especially as a business trying to make a difference.
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Outdoor, wellness and sustainability
We picked these industries as a niche because we absolutely love them. Nature, health and our planet — 3 areas we know personally, are passionate about and are invested in.
Not sure where to start?
The New Moon Audit is for you
If you’re torn between getting a fresh, strategy-driven website and revamping your existing one, our New Moon Audit is the best place to start.
- Delivered in a 20-minute Loom video within 3 days.
- Sheds light on the brilliant and not-so-brilliant parts of your existing website.
- Get quick fixes and valuable insights you could use to improve your website right away, without spending a penny.
If that’s enough to get you where you need to be, great; it’s our genuine pleasure to help. But if you feel your site needs a professional touch, we’d love to talk about that, too.