Lumin Impact Project
Future Water AssociationA low-carbon website redesign that modernised FWA’s digital presence. Better user experience, a gated members’ area, massively improved accessibility scores, and a 79% lower carbon footprint.
Impact & sustainability
Fuelling positive change through climate projects and pro-bono websites for organisations creating meaningful impacts. Business, as a force for good.
1% of
all our
project
revenue
Funding global climate projects
1% of all project revenue goes straight into projects via Ecologi, diversified across carbon removal, avoidance, reforestation and habitat restoration.
The customer is always right
Especially when it comes to doing good things. During your onboarding or proposal stage, you get shown a shortlist of three climate projects hand-picked by us to align with your organisation. You choose which one we fund with 1% of your project fee.
Your website project directly funds a positive change for our planet (not to mention thanks to our low-carbon web design).
Live impact, funded by client projects
I make my own contributions too 👋
Separate from the client-funded 1% model, I also invest in climate projects via Ecologi's Climate Action Workforce scheme to help cover some of my personal business footprint through a monthly investment.
- 0trees funded / month
- 0kgCO2e avoided / month
- 0.5m²habitat restored / month
Yearly impact reports
Coming soon: an annual look at climate project investments, which client projects contributed, Lumin Impact Projects completed, and a summary of the year.
- Coming soon2026Our first Impact Report
- Coming soon2027Impact Report
The Lumin Impact Projects programme
Each year Lumin sets aside part of its capacity for organisations creating meaningful environmental or social change.
Pro-bono
Charities or NGOs with minimal funding for marketing who need an online presence boost. Ideally involves at least one freelance collaborator from the Lumin Pack. We take on at least a 1-2 pro-bono projects each year, with room for more depending on capacity.
25% discount
Charities, NGOs, non-profits, foundations and community organisations who do have a budget available for their marketing and online presence. These organisations understand the pro-bono projects are for organisations with minimal funding.
15% discount
Social enterprises, Community Interest Companies (CICs), mission-driven enterprises and cooperative businesses with a social or environmental mission. These organisations don't fit into our pro-bono or larger discount impact projects as they usually operate on a for-profit basis.
How we choose what to support
The level of help we can offer your organisation depends on a few factors. This helps us decide on the appropriate discount or if you meet the pro-bono criteria.
Impact
Your organisation is creating meaningful environmental or social change. This is a non-negotiable.
Alignment
Your mission aligns with causes we are particularly passionate about, like climate action, nature/wildlife and sustainability.
Potential
The project has real potential to increase your reach and impact, but your financials are holding your website back.
Impact projects, delivered
Read the case study
Read the case studyLumin Impact ProjectAtlantic PacificOngoing, ad-hoc website support for a charity training search and rescue crews from the UK to Japan. Untangling courses from merchandise, simplifying navigation, and steadily working through a full conversion audit.
How to apply
- 1
Check & apply
Check the notes regarding different organisation types and criteria above and submit a short enquiry using the form below.
- 2
Enquiry review
We'll review it against our current workload and capacity, organisation alignment, and the possible impact of this project — for example whether the organisation already has some reach or audience that a new website could meaningfully amplify.
- 3
Next steps, agreed together
We'll respond with an outcome, or set up a short call to chat further. If it's a fit, next steps are agreed directly with the organisation. We'll figure out what level of support we can offer, like the discount amount and level of website redesign needed.